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Core values
Individualism, equal opportunity, free enterprise, and rule of law.
Individualism
Each person has the ability to shape their life and destiny through the choices they make.
Equal opportunity
All people are given an equal chance to compete.
Free enterprise
The market determines prices, products, and services.
Rule of law
Every person, even those in power, must follow the same laws that govern all.
Political socialization
The process by which individuals develop political beliefs, values, opinions, and behaviors.
United States political culture
Its democratic ideals, principles, and core values.
Globalization
A process of interaction and integration among people, companies, and governments worldwide.
Political ideology
A set of political ideas and beliefs on how society should function in achieving and prioritizing goals.
Generational effects
Experiences shared by people of a common age.
Life cycle effects
Experiences a person encounters during different life stages.
Scientific poll
A survey of public opinion using statistical information to randomly select representative respondents.
Opinion poll
Measuring public opinion on various issues.
Benchmark poll
Creating baseline views of a candidate.
Tracking poll
Following how views of a candidate change during a campaign.
Exit poll
Collecting data on why people voted the way they did.
Polling methodology
More precise when it includes accurate sampling methods, neutral framing of questions, and accurate reporting.
Public opinion
Collective opinion on a topic or issue or voting intention relevant to society.
Democratic Party
A major political party that aligns more closely to liberal ideological positions.
Liberalism
Favor more governmental regulation of the marketplace and national government involvement in social issues.
Republican Party
A major political party that aligns more closely to conservative ideological positions.
Conservatism
Favor fewer regulations in the marketplace and less national government involvement in social issues.
Libertarianism
Favor little or no regulation of the marketplace, with national or state government involvement primarily for protecting property rights.
Fiscal policy
Actions taken by Congress and the president to influence economic conditions.
Keynesian theory
A macroeconomic theory based on how aggregate demand influences economic output and inflation.
Supply-side theory
A macroeconomic theory focused on increasing aggregate supply by lowering taxes and deregulation.
Monetary policy
Actions taken by the Federal Reserve to influence interest rates affecting broader economic conditions.
Federal Reserve
An independent agency which seeks to achieve maximum employment and price stability.