IB Psychology HL - Research Methods

Interviews

Interviews

Researcher asks a participant questions directly - Qualitative

Focus Group

Multiple participants are interviewed in a group and can collaborate while feeling natural. Suffers from conformity effects.

Researcher Triangulation

Multiple observers compile their data in an attempt to limit researcher bias.

Reactivity

Changing behavior because you know that you’re being observed.

Method Triangulation

Using multiple methods on the same experiment

Counter-Balancing

Every participant does both conditions

Expectancy Effect

Participants doing what they think the researcher wants them to do.

Matched Pairs

Participants are matched to a condition based on traits or behaviors they have.