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Categorical variable
qualitative variable like labels or categories
Nominal variable
defined categories with no order (e.g.
Ordinal variable
ordered categories (e.g.
Numerical variable
quantitative variable with number values
Discrete variable
arises from a counting process (e.g.
Continuous variable
arises from a measuring process (e.g.
Nominal scale
classifies data into distinct categories with no ranking
Ordinal scale
classifies data into categories with implied rankings
Interval scale
ordered scale with meaningful differences but no true zero
Ratio scale
ordered scale with meaningful differences and a true zero
Population parameter
summarizes a variable for the entire population
Sample statistic
summarizes a variable for a sample
Primary source
data collected firsthand by the researcher
Secondary source
data obtained from another source
Sampling frame
list of items that make up the population
Frame
the source used to define the population list
Non-probability sample
sample based on judgment or convenience
Convenience sampling
selecting items that are easy or inexpensive to sample
Judgment sampling
selecting based on expert opinion
Probability sample
sample where each item has a known chance of selection
Simple random sample
each item has equal chance of selection
Stratified sample
population divided into subgroups and sampled randomly
Systematic sample
selecting every kth item from a list
Cluster sample
dividing population into clusters and randomly selecting clusters