UNIT 4: Types of Media

Types of Media

1. Traditional Media
2. New Media
3. Social Media
4. Mobile Communications Technology
5. Indigenous Media

Traditional Media

- introduced prior to the invention of the internet

Broadcast Media

electronic media that uses electricity and technology to deliver information

Film / Cinema

movies that carry audiovisual messages

New Media

"digital media" developed when the use of computer technology became ordinary and commin most parts of the world.

Social Media

developed as a subcategory of new media, sole purpose is to connect with other people using the same platform

Mobile Communications Technology

Originally invented to enable long distance communication, the phone is now equipped with operating systems symilar to computers and laptops

Smartphone

a combination of different media technology and products gone portable

Tablet

a mobile version of a laptop

Convergence

- combination of various elemtns to create a new whole. Intersection or a meeting of distinct forces

- Utilize traditional media's way of producing concent but have new media's characteristics of distributing content

Gatekeeper

anyone who has the role of filtering ideas and information for publication or broadcasting

Jenkins' Five types of Convergence

1. Technological Convergence
2. Cultural Convergence
3. Organic Convergence
4. Global Convergence
5. Economic Convergence

Technological Convergence

most common way to point out convergence in action

Cultural Convergence

a few key aspects of cultural convergence

Organic Convergence

participatory culture, which allows media consumers to add some input on the media they consume. "Flow" of stories from one format to another.

Global Convergence

arguably inevitable effect of media bridging the gap

Economic Convergence

the linking of companies and business to the media, arose in the late 1990s and 2000s

Mass media

refers tot he channels of communication that involve transmitting information in some way, shape or form to large numbers of people

Media effects

intended or unintended consequence of what the mass media does

Third party theory

think they are immune to media influence than others

Reciprocal Effect

when someone gets media attention, it influenced the way they act.

Boomerang effect

media-induced change that is counter to the desired change

Cultivation theory

states that media exposure, specifically television, shapes our reality by giving us a distorted view on the amount of violence and risk in the world

Movie Classication Ratings MTRCB (Movie and Television Review and Classification Board)

is the government agency responsible for rating television programs and films in the Philippines

Rated G

Viewers of all ages are admitted

Rated PG

Viewers below 13 years old must be accompanied by a parent or supervsing adult

R-13

13+ above can be admitted

R-16

16+ above can be admitted

R-18

18+ above can be admitted

X

"X-rated" firmls are not suitable for public exhibition