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biological theory
Explains behavior in neurological/biological terms
Brain chemicals/hormones
Genetics (DNA/Heredity)
sociocultural theory
Explains behavior in terms of rules & expectations of…
Social Groups (Family/Peers/Media, Etc)
Culture (Traditions & Practices)
humanistic theory
Explains behavior in terms of a human’s unique perception of the world
Humans have free will & the ability to change their behavior
Humans focus on growing to reach their maximum potential
behavioral theory
Explains behavior in terms of what people learn in their immediate environment
Shaped by rewards & punishments
cognitive theory
Explains behavior in terms of mental processing including…
Brain’s analysis & interpretations of information
Examining the way a person thinks
psychoanalytic
Explains behavior in terms of unconscious mental processing
Humans are unaware of the contents
Repressed memories/events
Instincts/drives/desires
evolutionary theory
Explains that behavior is a result of adaptive aspects of behavior resulting from natural selection
Cooperation & Aggression, for example, are adaptive survival strategies.
psychodynamic/psychoanalytic
-Subconscious/Unconscious
-Childhood Trauma
-Repressed Memories
-Drives/Instincts
behavioral
-Environmental -Learned
-Reward -Modeling
-Punishment -Influenced
biological
-Inheritance -Hormones
-DNA -Brain/Brain Chemistry/Neurotransmitters
-Genetics -Genomes
humanistic
Unique Perception -Reaching Full Potential
-Self Actualization -Free will
-Unique Experiences -Autonomy
cognitive
-Mind vs. Brain -Interpretations
-Mental processing -Comprehension
sociocultural
-Rules -Societal Standards
-Expectations -Traditional
evolutionary
-Adaptive Behaviors -Darwinism
-Survival -Natural Selection
crtitical thinking
Basis for research (stems from curiosity)
Hypothesis
testable prediction
Operational Definition
EXACT definition of variable
Variables
Factors in research
Can be manipulated or measured
Data
Numerical representation of research findings
Provide the basis for research conclusions
Theory
statements that can account for, or predict behavior
Subject to critical thinking
Naturalistic Observation
Observation of human or animal behavior in natural environment | -Descriptive data -Uncontaminated by outside influences | -Observer bias
-Participant self- consciousness |
Case studies
Extensive examination of a specific person or situation | -Provides detailed analysis of new, complex, or rare phenomena | -May not provide representative picture of phenomena |
Surveys
Standard sets of questions asked of a large number of participants | -Gather large amounts of data -Quick and inexpensive | -Sampling errors -Poorly phrased questions -Response biases |
Correlational studies
Examine relationships between research variables | -Makes predictions -Evaluates theories -Suggests new hypotheses | Cannot confirm causal relationships between variables |
expirement
Manipulation of an independent variable and measurement of its effects on a dependent variable. | Can establish a cause-effect relationship between independent and dependent variables | Confounding variables may prevent valid conclusions. |
Population sampling
Using the sample, researchers use generalizability to draw conclusions
Process of selecting participants
Representative Sample
Sample reflects whole population; Age, Race, Gender, Socioeconomics, etc.
Random Sample
Equal chance of being selected; Attempts to avoid biased samplin
Generalizability
The extent to which findings in a study can be applied to the natural setting.
Participant bias
Control: Placebo Treatment ; Knowledge/expectation of treatment changes the participants behavior/results
Expirementer Bias
Unintentionally encourage participant responses to support hypothesis; Control: Double Blind Study- design in which experimenter nor participants know who is a part of experimental or control groups
Double blind study
design in which experimenter nor participants know who is a part of experimental or control groups
descriptive statistics
describe data
central tendency
variability
corellation coefficients
inferential
used to judge meaning
statistical signifagence
Mode
most frequent
median
halfway point
mean
average
range
Difference between highest & lowest value or score
Standard Deviation (SD)
Average between each score and the average
The more variable the data, the HIGHER the standard deviation will be.
Correlation coefficients
The relationship between two variables
Represented by r
Direction:
+ or -
Strength:
1.00 to 0
positive correlation
Direct Relationship
Correlation coefficient from +0.5 to +1.0 (strong)
negative correlation
Inverse Relationship
Correlation coefficient -0.5 to -1.0 (strong)
No correlation
No relationship between two variables
Correlation coefficient at or near zero
Correlations can help
PREDICT
behavior
but they cannot
determine the
CAUSE
of behavior