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person perception
how we form impressions of ourselves and others
dispositional
internal traits
situational
external factors
fundamental attribution error
overestimating disposition over situation regarding others’ behavior
actor-observer bias
bias explaining behaviors based on who’s being examined
social comparison
judging ourself against others; can be positive or negative for us
stereotype
often overgeneralized belief about a certain group of people
prejudice
unjustifiable, usually negative attitude towards a group/its members
3 components of prejudice
negative emotions
stereotypes
negative acts
why does prejudice exist today?
despite not supporting a prejudice, most don’t confront those who hold them
just-world phenomenon
belief that the world is fair and everyone gets what they deserve
ingroup bias
tendency to favor our own group
scapegoat theory
suggestion that people need someone to blame when things don’t go well
other-race effect
increased ability to recognize features like ours, and difficulty distinguishing other races
vivid cases
more easily remembering vivid things like violent crimes leads to the availability heuristic, forming prejudice
attitudes
feelings that predispose us to react in a certain way
foot-in-the-door phenomenon
people are more likely to commit to larger requests after accepting small ones
low-ball technique
creating commitment by offering good details before bad
door in the face technique (aka contrast effect)
making a large demand so a smaller one seems more reasonable
cognitive dissonance theory
suggestion that we feel uncomfortable when our actions and attitudes differ, leading us to change our attitudes (as they’re easier to shift)
peripheral persuasion
using attention-grabbing cues, often with emotion, to persuade us to change an attitude
halo effect
belief that beautiful/famous people are trustworthy or smart
central route persuasion
use of direct evidence to persuade you to change attitude; better for significant decisions
social contagions
spread of attitudes, belief, or behaviors through a group
chameleon effect
mimicking of physical actions or expressions; mimicry allows empathy
normative social influence
avoidance of rejection to gain social approval
informational social influence
believing others to be accurate rather than yourself
minority influence
ability of a few people to sway a crowd
social facilitations
performance enhanced by an audience; if you’re good, you do better, if you’re bad, you do worse
crowding effect
arousal created by many people in a shared space
social loafing
tendency to exert less effort in groups; especially when your participation feels minimal or is overestimated
more common in men in individualistic cultures
deindividuation
loss of self-awareness/restraint when anonymous in a crowd
group polarization
increasing strength in beliefs caused by echo chambers
groupthink
working more to find harmony within a group than think critically about information
tight cultures
cultures with clear social norms
loose cultures
more flexible norms
aggression
physical or verbal behavior with intent to harm
genetic influence: aggression
y chromosome aids aggression, low monoamine oxide (MAOA; x-linked) increases aggressive reactions
neural influence: aggression
smaller amygdala = more aggression, breakdown between frontal lobe and amygdala = more aggression
biochemical influences: aggression
testosterone & dampening of alcohol increase aggression
aversive events
things you dislike—eg heat or hunger
frustration-aggression principle
belief frustration (blocking from a goal) creates anger, creates aggression
reinforcement/culture of honor
aggressive action reinforced is more likely to be repeated, cultures of honor are more likely to resort to violence