Vogue: Audience

Historical Context

-Gender equality in the 60's due to sexual liberation movement, women striving for equality led to the Equal Pay Legislation
-This impacted the status of women who gained an empowered identity

Magazine Readerships and Circulation

-Magazines generate a large amount of revenue, the amount of space publishers are able charge depends on the size and nature of their audience
-National Readership Survey and the Audit Bureau of Circulations provide magazines with data on readership and circulation - helps Vogue know who to target
-NRS categorise audiences using demographics e.g. age, sex, ethnicity, martial and social status
-Vogue advertises expensive brands so audience are highly managerial and have professional jobs, those with higher disposable incomes, target succeeders and aspirers

Cultivation Theory

-Womens magazine tend to be read regularly
-Critics argue that patterns of representation in magazines help to construct and maintain gender norms and shape the way in which audiences view men and women and their roles in society

Uses and Gratification Theory

-Diversion: Gives an insight into a glamorous lifestyle and celebrity stories, allows escapism
-Personal Identity: Models and Celebrities are used for audiences to construct and shape their own identities against
-Social and Personal Relationships: Stereotype that women rely on media to shape position in society
-Surveillance: Provides information on fashion trends, clothing ranges, and prices