Q4 | ENTREPRENEURSHIP (copy)

A comprehensive document that outlines the goals, objectives, strategies, and operational plans of a business.

• It serves as a roadmap for the organization, detailing how it will achieve its mission and vision, attract investors, secure financing, and navigate the competitive landscape.

BUSINESS PLAN

This chapter of the Business Plan clearly defines who your target audience is, where you will find them, how you will reach them and, most importantly, how you will deliver your product or service to them

MARKETING PLAN

This chapter of the Business Plan discusses all initial expenses your business will incur and any capital that exists.

BUDGET AND EXPENSES

This chapter of the Business Plan provides a detailed overview of your finances. Included here are any historical data, if relevant; otherwise, you will need to develop and list projections here.

FINANCIAL PLAN

A name, term, sign, symbol, design, or combination of them, which is intended to identify the goals or services of one seller or another seller and differentiate them from other manufacturers.

BRAND

It is the art of creating a brand and maintaining it. It helps to manage the tangible and intangible characteristics of a brand. Developing a promise to the consumer, materializing that promise, and maintaining the same for a product, a group of products, or services.

BRAND MANAGEMENT

The first thing that pops into someone’s head when they hear their name or see their logo.

Brand Image

The way in which a company portrays itself thorough visual elements, messaging and values

Brand Identity

Refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors

Brand Positioning

The way your company expresses itself through its tone of voice, core values, beliefs, and visual identity while interacting with the customers.

Brand Personality

The level of sway a brand name has in the minds of consumers, and the value of having a brand that is identifiable and well thought of.

Brand Equity

The overall perception that your customers have when interacting with your business

Brand Experience

Process of distinguishing your brand from competitors by emphasizing the unique aspects, attributes, or benefits your brand, service, or product, offers.

Brand Differentiation

Combination of activities such as advertising, social media, and reviews that are used to communicate with customers.

Brand Communication

The difference between what a brand’s marketing initiatives intend to do and how customers actually perceive the brand, which often reveals an internal misalignment.

Brand Gap

When a company uses one of its established brand names on a new product or product category.
Ex: Mcdonald’s “McCafe”I

Brand Extension

This is a design or element, such as a symbol, logo, a character, or even a sound, that provides visual or auditory recognition for Aspect or element (such as color, design, picture, or symbol) of a brand that cannot be expressed in words.

Brand Mark Plus

Part of a brand which is given legal protection because it is capable of exclusive appropriation.

Trademark

(TYPES OF BRANDS)

The process of defining and promoting what you stand for as an individual; a culmination of the experiences, skills and values that differentiate you

Personal

(TYPES OF BRANDS)

Also called flanker brands or multi-branding, is "A branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."

Individual

(TYPES OF BRANDS)

It is a marketing strategy that involves selling several related products under one brand name; also known as umbrella branding.

Family

Its purpose is to provide a means for the concurrent improvement of the product design, the work-station ergonomics, and the assembly tasks.

4M’S OF OPERATIONS

(4M’S OF OPERATIONS)

• Refers to the human workforce involved in the manufacture of product

• MOST CRITICAL AND IMPORTANT factor of production.

MAN POWER

(4M’S OF OPERATIONS)

• It refers to the process or technique of converting raw materials to finished goods.

• The raw material undergoes several stages before it is completed and becomes ready for delivery to the target consumers.

METHOD

(4M’S OF OPERATIONS)

It refers to the manufacturing equipment used in the production of goods or delivery of services.

MACHINE

(4M’S OF OPERATIONS)

• It simply refers to the raw materials needed in the production of a product.

• Materials basically form part of the finished product.

MATERIALS

It is the way that a company sells products to its customers.

BUSINESS MODEL

Name the 4 parts of Osterwalder Conceptualization.

Offering, Finance, Infrastructure, Customer

(4 PARTS OF OSTERWALDER CONCEPTUALIZATION)

What part of the business model refers to what the business produces and sells, including its value proposition and how it solves customer problems?

Offering

(4 PARTS OF OSTERWALDER CONCEPTUALIZATION)

Which part of the business model generates revenue and includes elements like target customers, distribution channels, and customer relationships?

Customer

(4 PARTS OF OSTERWALDER CONCEPTUALIZATION)

What describes the basic facilities, skills, manpower, and partnerships needed to exploit a business opportunity, including capabilities, partner networks, and the production process?

Infrastructure

(4 PARTS OF OSTERWALDER CONCEPTUALIZATION)

What determines a business's financial performance and profit, encompassing aspects such as investment, cost structure, revenue, and profit?

Finance

This describes the problem the customers are experiencing and how the products and services being offered will help solve that problem.

Value Proposition

This business model refers to business or transactions conducted directly between a company and consumers who are the end-users of its products or services.

BUSINESS-TO-CONSUMER (B2C)

This business model needs two or more business organizations that do business with each other. It entails commercial activity among companies , through the Internet as a medium.

BUSINESS-TO-BUSINESS (B2B)

This business model involves electronically facilitated transactions between consumers through some third party; also known as Citizen to Citizen Model.

• A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it.

CONSUMER-TO-CONSUMER (C2C)

A common example of this business model is when a firm offers IT consulting services to a government agency.

BUSINESS-TO-GOVERNMENT (B2G)

The business model in which consumers (individuals) create value and businesses consume that value.

CONSUMER-TO-BUSINESS (C2B)

This refers to the capital investment and sources funding the operation of the business.

• It shall show the financial projections over a period of 1 year, 3 years, and 5 years program and shall determine the rates of investments.

FINANCIAL PLAN

Enumerate the Big Three of Financial Statements

Cash Flow Statements, Income Statements, Balance Sheets

These are events that have an economic impact on the business

Financial Transactions

The major account that refers to the the profit a company retains after paying off all relevant expenses from sales revenue earned. It is synonymous with net income, which is most often found at the end of the income statement.

INCOME/REVENUE

The major account that refers to any kind of financial obligation that a business has to pay at the end of an accounting period to a person or a business. Liabilities are settled by transferring economic benefits such as money, goods or services.

LIABILITIES

The major account that refers to everything controlled and owned by the company that's currently valuable or could provide monetary benefit in the future.

ASSETS

The major account that refers to the remaining claim against the assets of a business after the liabilities have been deducted is _____.

• It is a residual amount. It represents the net assets, total assets minus total liabilities, available after all obligations have been satisfied.

OWNER’S EQUITY

The major account that refers to the operational cost that is paid to earn business revenues. It means the outflow of cash in return for goods or services. This can also be written as the sum of all the operations that usually bring profit.

EXPENSES

This financial statement is also known as the profit or loss statement. It indicates the amount of profit or losses generated by a firm over a given period of time (Monthly, Quarterly, or Yearly).

• This is the financial sheet that tells you if your company is profitable or not.

INCOME STATEMENT

How do you calculate for the Profit/Income?

SALES REVENUE - EXPENSES = PROFIT (OR INCOME)

LIABILITIES + CAPITAL = ____________?

ASSETS

This financial statement refers to the reports of a company's assets, liabilities, and shareholder equity at a specific point in time.

• It provides the basis for computing rates of return for investors and evaluating a company's capital structure.

 BALANCE SHEET

These are assets that are expected to be converted into cash or used up within one year or one operating cycle, whichever is longer.

• They include cash, cash equivalents, accounts receivable, inventory, and prepaid

Current Assets

These are assets that are not expected to be converted into cash or used up within one year or one operating cycle.

Non-current Assets

Long-term investments are securities that will not or cannot be liquidated in the next year. Long-term investments are example of (Current/Non-current) Assets?

Non-current Assets

This referes to any money that a company owes to outside parties, from bills it has to pay to suppliers to interest on bonds issued to creditors to rent, utilities and salaries.

LIABILITIES

It is a tool designers use to map out a business or product’s key actors, activities and resources, the value proposition for target customers, customer relationships, channels involved and financial matters.

BUSINESS MODEL CANVAS