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Science
Systematic study of the natural and social world through observation and experiment.
Natural Science
Studies the physical world (biology, chemistry, physics).
Social Science
Studies human behavior, societies, and social relationships (sociology, anthropology, psychology).
Basic Science
Research done to gain knowledge for understanding, not immediate application.
Applied Science
Research aimed at solving practical, real-world problems.
Scientific Research
Organized investigation to establish facts and reach conclusions.
Inductive Research
Starts with observations and develops a theory.
Deductive Research
Starts with a theory and tests it through data collection.
Theoretical Research
Focuses on developing or refining theories.
Empirical Research
Based on observed and measured phenomena; relies on real-world data.
Scientific Method
A step-by-step process involving observations, hypotheses, experiments, and conclusions.
Explanatory Research
Seeks to explain the causes of a phenomenon.
Exploratory Research
Investigates new or little-understood topics.
Descriptive Research
Provides a detailed description of a situation or population.
Sport
Organized, competitive, and rule-governed physical activities.
Society
A group of individuals living together with shared institutions and culture.
Social Group
A collection of people who interact and share a sense of belonging.
Identity
How individuals and groups see and define themselves.
Culture
Shared beliefs, values, norms, and practices of a group.
Perspective
A particular way of viewing or interpreting something.
Context
The circumstances or setting that surround an event, issue, or behavior.
Social Issue
A problem that affects many people within a society.
Research Angles
Different approaches to examining a research topic.
The Hook
The interesting, attention-grabbing aspect of your research topic.
Primary Study
Original research conducted by the authors.
Secondary Study
Summaries or analyses of existing research.
Peer-reviewed Articles
Research evaluated by experts in the field before publication.
Boolean Method
A way to refine searches using terms like AND, OR, NOT.
Data Collection
The process of gathering information for research.
Primary Data
Data you collect firsthand (interviews, surveys, observations).
Secondary Data
Data already collected by others (books, articles, databases).
Qualitative Methods
Collect non-numeric, descriptive data (interviews, focus groups).
Quantitative Methods
Collect numeric, measurable data (surveys, experiments).
Surveys
Questionnaires to collect data from a large group.
Interviews
Conversations to collect in-depth, personal data.
Questionnaires
Sets of written questions used in surveys.
Items
Individual questions on a survey or questionnaire.
Double-barrel Items
Questions asking about two things at once (avoid these!).
Close-ended Items
Questions with set answer options.
Open-ended Items
Questions allowing free-form responses.
Likert Scale
A rating scale (e.g. strongly agree to strongly disagree).
Observations
Watching and recording behaviors or events.
Ethnographic
Deep, immersive study of people in their natural environment.
Focus Groups
Guided group discussions on a specific topic.
Document Analysis
Reviewing existing documents (articles, reports, social media).
Experiments
Controlled studies to test hypotheses.
Correlation Method
Examines relationships between variables.
Themes
Recurring patterns or ideas in qualitative data.
Visual Data
Information presented in charts, graphs, images, or videos.