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ignorance
patients embrace quackery due to their lack of knowledge on the effects of conventional medicine
placebo effect
due to strong belief in quackery, This is the effect of a patient’s subjective opinion on his/her illness, the brain can convince the body that the treatment is working
distrust of conventional medicine
many people for various reasons distrust conventional medicine and find alternative treatments more trust worthy
cost
some patients cannot afford conventional medicine
desperation
patients with terminal illness seek other options to extend their life no matter how poor the scientific evidence is
pride
once a person has endorsed,defended and invested time and money in quackery they may be reluctant to admit its ineffectiveness
fraud
practitioners are aware of the ineffectiveness and intentionally produce fake studies and evidence to mislead potential consumers on believing