Primary Data Collection and Marketing Research

These flashcards cover key concepts related to Primary Data Collection, Marketing Research methodology, and consumer behavior analysis.

Primary Data

Data collected directly for the purpose of the research study, specifically tailored to the research questions.

Observational Research

A method of collecting data by observing subjects in their natural environment.

Survey Errors

Mistakes that occur in data collection, analysis, or interpretation that can lead to inaccurate results.

Demographics

Statistical data relating to the population and particular groups within it, such as age, gender, and income.

Psychographics

The study of consumers based on psychological characteristics, such as values, interests, and lifestyles.

Awareness/Knowledge

The understanding or recognition of facts about products, brands, or companies.

Motivation

An inner state that energizes and drives behavior towards achieving goals.

Questionnaire

A research instrument consisting of a series of questions for the purpose of gathering information from respondents.

Census Data

Data collected from the entire population, often used for demographic analysis.

Maslow’s Hierarchy of Needs

A psychological theory that categorizes human needs into a hierarchy, from basic physiological needs to self-actualization.

Sampling Plan

A strategy for selecting a subset of the population to represent the larger group.

Behavioral Data

Information collected on observable actions or behaviors of individuals.

Intentions

Expected future actions or decisions regarding purchases or recommendations.

Communication Methods

Techniques used to gather information through direct interaction, such as interviews or surveys.

Survey Methodology

The systematic approach used to conduct surveys, including the design, distribution, and analysis of questionnaires.