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descriptive norms
How others actually behave
Injunctive norms/prescriptive norms
The socially acceptable way to behave
Loose norms
Norms not strong; members tolerate more deviance
Tight norms
Strong norms of how people should behave
Informational social influence
Looking to others for the right answer. usually when we dont know the answer ourselves
Normative social influence
Conformity based on a desire to be accepted. usually when we dont know the answer ourselves
Cultural differences in conformity
people from interdependent cultures more likely to conform than people from independent cultures
Factors affecting conformity pressure
Group size, unanimity, cohesion, status, public response, tight culture, loose culture, public commitment
Ideomotor action
Just thinking about something is more likely to make us do an action
Social rules
expectations set by society; norms are learned social rules
Norm of reciprocity
If someone helps you, you help them
Door-in-the-face technique
Asking for a big request first, then a smaller one
That's-not-all technique
Presenting an initial offer and sweetening the deal
Foot-in-the-door technique
Asking for a small request first, then a big one
Negative state relief hypothesis
Motivation to help others to improve own mood
Reciprocity
Expectation that people will help those who have helped them
Commitment
once people commit to something, they are likely to follow through to remain consistent
Social proof
Tendency to follow the actions of others
Scarcity
things you do not or cannot have become more valuable
Liking
Compliance with requests from people we like; people more likely to comply with requests from people they like
Authority
Compliance with requests from an authority figure
Definition of Obedience
A change in behavior or beliefs as a result of the commands of others in authority; Following commands from an authority figure
Milgram's study
study with the shock machine, where participants were told they had to scok the confederate, and they did/conform
Factors that decrease obedience
Emotional closeness with victim, lack of institutional authority, presence of resistors
Factors that increase obedience
Perceived legitimacy, physical or psychological closeness, clear and direct commands
Reactance
a motive to protect or restore ones sense of freedom; arises when someone threatens our freedom of action
Dominant response
Socially acceptable response in a given situation
Zajonc's model of social facilitation
The presence of others can lead to facilitation or inhibition of performance; enhancing performance on simple or well-learned tasks; worsening performance on complex or new tasks
Mere presence of others effect
When there are other people around, you need to be on high alert, speeds up easy or well-versed tasks
Evaluation apprehension
Concern about being observed or judged by others
Distraction-conflict theory
conflict between paying attention to others and paying attention to the task
Social loafing
Exerting less effort when working collectively on a task (effort)
How to eliminate social loafing
Peer reviews, having a hard task so everyone needs to be present;
Make individuals accountable
Make task challenging and involving
Make the goal compelling/important to all
Make individuals feel their contribution is important
Provide consequences for success and failure.
Groupthink
When good groups make bad decisions for the sake of agreeability
Components/symptoms of groupthink
Illusion of invulnerability, collective rationalization, belief in inherent morality, stereotyped views of out-groups
How can we prevent groupthink?
Devil's advocate, bringing in outsiders
Self-censorship
Withholding information from a group to avoid negative consequences
Risky shift
Groups make riskier decisions than individuals
Group polarization
Attitudes of a group become more extreme
Illusion of unanimity
False belief that everyone agrees with majority decisions
Illusion of invulnerability
Exaggerated sense of confidence and optimism; Members of a group believe their group is invincible, immune to errors
Collective rationalization
Group members engage in a process of convincing themselves that their chosen course of action is the right one, despite potential evidence to the contrary.
Deindividuation
Losing individual identity and restraint in a group
Self-awareness theory
When people focus on themselves they are worried about how their actions line up with what they want their actions to be
Spotlight effect
Feeling that everyone is watching and paying attention
Leadership & Power in groups
Influencing behavior, cohesion, and effectiveness of a group
Determinants of leadership
Personality traits, intelligence, motivation, self-confidence
Approach/inhibition theory
High power individuals are inclined to go after their goals and make quick judgments (should show approach behavior); low power individuals are more likely to constrain their behavior and pay careful attention to others (should show inhibition behavior)
What is a group?
Three or more people with a similar interest
Minimal group paradigm
Even arbitrary and virtually meaningless distinctions between groups can trigger a tendency to favor one's own group at the expense of others
Psychological need to form a group
We are social creatures and feel the need to form groups
Outgroup homogeneity effect
Perceiving outgroup members as exactly the same; those who are outside of our groups, we all see as exactly the same
Social roles
Within a group, there are certain people that take on different roles (Leader, follower, etc.)
communal vs exchange relationships
Exchange relationships are more business-you keep track of how much each person gives and you are expected to put the same back in
Communal relationships you do not keep track of how much you give. When you give, you do so unconditionally and because you care about the other persons well being
Social exchange theory
Weighing costs and rewards in a relationship
Equity theory
We are driven by equality, and if we sense something is unequal we will try and remove it
Attachment theory
Early attachments impact emotional and social development
Secure attachment
Feeling secure when caregiver is present
Avoidant attachment
Avoiding or ignoring the caregiver
Anxious attachment
Being clingy and dependent on the caregiver
Need to belong (Harlow's Monkey)
Insight into the importance of social connections
Propinquity effect
The more we see/Interact with someone, the more likely we are to start a relationship with them
functional distance and psychological distance (relationships)
The physically closer we are to someone, the more likely we are to cross paths; perceived distance or separation between an individual and a particular object, event, person, or point in time.
Contrast effects
Perceiving others as less attractive when someone is very attractive
Mere exposure effect
The more you see a person, the more you like them
Matching hypothesis
Ending up in relationships with similar people
Maximization hypothesis
Individuals seek to maximize their outcomes in relationships (greatest potential for providing rewards and minimizing costs in a relationship)
Equalization hypothesis
Individuals are attracted to others who are similar in terms of their social desirability or overall attractiveness (similar to themselves in terms of attractiveness, social status)
Complementary hypothesis
Opposites attract in relationships (not true)
Halo effect
The idea that better looking people are better people. Is not true, but better looking people are usually better in social situations
Sex differences in attraction and mate selection
Guys-Have increasing levels of attractiveness desired as commitment goes up, except for one night stands
Women-Have increasing levels attraction wanted as commitment goes up
Reciprocal liking
Tendency for people to like others who express liking or positive regard for them
Sternberg's triangular theory
Intimacy
passion
commitment
*combine these to get different types of love
consummate love (intimacy, passion, commitment)
romantic love (intimacy and passion)
companionate love (intimacy and commitment)
Berscheid and Walster's two types of love
Passionate Love : The intense love that happens at first, longing for someone
Companionate love: When people get older, and they simply care for someone else greatly
How romantic relationships change over time
Transition from passionate to companionate love
Behavioral theory (of relationships)
Romantic relationships are formed and maintained through reinforcement and conditioning
*People are attracted to those who provide them with positive reinforcement, such as compliments, attention, and affection
Four horsemen of the apocalypse
Criticism, defensiveness, contempt (feeling that someone is below you), stonewalling (blocking someone out, not answering questions)
Prejudice
(attitudes) Negative attitude towards an individual simply because they are in a group
Discrimination
(behaviors)Negative attitudes towards a group or its members
Situational determinants of aggression
Heat, media, anonymity, family life, weapons effect
How to reduce anger
relaxation techniques, cognitive restricting, seek support
Realistic group conflict theory
If groups are fighting over resources, they are much more likely to dislike and stereotype eacother
Robbers cave experiment
This is where two groups of nice, normal boys were taken to camps and they were split into two groups. They did group bonding, and came up with a flag. Then these two groups had to do competitions with eachother, and it got nasty pretty quick. There was lots of hatred and stereotyping of other groups
Jigsaw classroom
This is where you put kids of all different races and ethnicities together, and make them work together by giving each one of them a little bit of the information needed to solve a problem
Social roles
Different roles taken on within a group
cooperation
voluntary and intentional interaction between individuals or groups to achieve common goals.
Kin selection
An evolutionary strategy that favors the reproductive success of one's genetic relatives, even at the potential cost of ones life
Reciprocal altruism
Helping others with expectation of help in return
Negative state relief hypothesis
We feel bad when we see someone in need, so we help them to make ourselves feel better
Empathy-altruism hypothesis
Identifying with someone in need and intending to help
Social reward hypothesis
individuals engage in altruistic behaviors because it brings social rewards such as praise & gratitude
Bystander effect
Less likely to help when others are present
5-stage model of bystander intervention
1) Noticing there may be someone who needs help
2) Interpreting that help is needed
3) Taking responsibility for helping
4) Deciding the best way to help
5.) actually helping
Distraction
Not noticing someone in need due to being in a hurry
Diffusion of responsibility
Responsibility spreads out among many people in a group
Pluralistic ignorance
You believe what is going on is wrong, but nobody else appears to think that and you don't want to be singled out, so you don't help
Feelings of incompetence
Not possessing the skills to help
Costs exceeding rewards
Potential harm outweighs the benefits of helping
Increasing helping
1) Listen to a lecture about helping
2) Attract attention, let others know you are in need
3) Identify even as an emergency-people will know something is really wrong
4)Delegate Responsibility so the responsibility is not diffused anymore
Effect of wealth on helping
complex; some studies suggest individuals with higher socioeconomic status less likely to engage in direct helping behaviors, they may be more likely to contribute to charity or help indirectly