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Observation
(1) measures specific traits, does not modify subjects
Experiment
(1) apply treatment, measure effects, modify subjects
Examples of Observations
(1) polling
Examples of Experiments
(1) drug treatment
Definition of Random Sample
(1) each member of population has equal chance of being selected in the sample
Definition of Simple Random Sample
(1) Each possible sample of size n has equal chance
(2) Every individual in the group of size n has an equal chance of being chosen
(applies to choosing individuals within a population)
4 Common Sampling Techniques
(1) Convenience Sampling
(2) Systematic Sampling
(3) Stratified Sampling
(4) Cluster Sampling
Convenience Sampling
(1) use the results that are easy to get
(2) not random
Example of Convenience Sampling
(1) asking random bystanders on the street
Systematic Sampling
(1) order population, start at random spot, select every kth member
Stratified Sampling
(1) break population into characteristic subgroups, sample each subgroup
(may be in conjunction with systematic sampling)
Cluster Sampling
(1) break population into non-characteristic clusters, select a number of every kth cluster, collect data from the entire cluster
Non-Sampling Error
(1) just getting the wrong math
Sampling Error
(1) difference in characteristics between sample and population