1. Convince and Inform 2. Persuade 3. To Make Decisions 4. Understand and Explore
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Arguments to Convince and Inform
lead audiences to accept a claim as true or reasonable based on information or evidence that seem factual and reliable
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Arguments to Persuade
Seek to move people beyond conviction to action - moving people to do more than just agree
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Arguments to Make Decisions
Push to find consensus and make a choice/decision - choices between opposing positions already set in stone
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Arguments to Understand and Explore
Arguments that genuinely explore possibilities without constraints or prejudices
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Invitational Arguments
exploration of ideas that begin by trying to understand another's perspective
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Rogerian Arguments
approaches audiences in nonthreatening ways, finding common ground and establishing trust among those who disagree with the issue - try to see where other person is coming from - look for "win-win"
Arguments about the future - what will or should happen
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Ceremonial Arguments
Arguments about the present - explore the current values of society; affirm or challenge widely shared beliefs or assumptions
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Statis Theory
a means of categorizing arguments based on the kinds of issues they address
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What are the kinds of arguments?
1. Fact 2. Definition 3. Evaluation 4. Proposal
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Argument of Fact
"Did something happen?" Involves a statement that can be proved or disproved by evidence
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Argument of Definition
"What is its nature?" Define area of disagreement
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Arguments of Evaluation
"What is the quality or cause?" Present criteria and then measure individual people, ideas, or things against those standards
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Proposal Arguments
Answers: Now what do we do about all this? AFTER issue has been confirmed, defined, evaluated, causes traced, then you need to figure out how to address the controversy
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Intended Audiences
the people an author hopes to and expects to address
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Invoked reader
an actual reader that the author shapes the response of in a way they imagine as ideal/desirable
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Pathos
Emotional Appeal- generates emotions that the writer hopes will lead the audience to accept a certain claim
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Ethos
Ethical Appeal - When a writer comes across as trustworthy because they share the same values - credibility and authority too
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Logos
A logical appeal - the use of reason and evidence
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Kairos
describes the most suitable time and place for making an argument and the most opportune ways of expressing it
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Three main elements of Ethos
1. Credibility: trustworthy 2. Authority: has authority to speak to an issue 3. Unselfish or Clear Motives
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Two kinds of logos arguments
1. artistic proof 2. inartistic proof
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artistic proof
Arguments the writer creates - constructed arguments appealing to reason/ common sense
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Inartistic proof
Arguments the writer is given - hard evidence, facts, stats, etc.
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Syllogism
Type of deductive reasoning kind of like transitive property (Humans are mortal, Socrates is human, therefore Socrates is mortal
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Enthymeme
A compressed argument that works off an assumption based on what your audience already knows and will accept
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Analogy
complex/extended comparison
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Precedent
also involves comparison - "if this then surely that"
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Fallacy
argumentative moves flawed by their very nature or structure
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Scare Tactics
sometimes if used too much to provoke too much (illegitimate) fear will backfire and your audience will stop listening
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slippery slope
portrays today's tiny missteps as tomorrow's slide to disaster - can become a fallacy when an author exaggerates possible consequences of an action to frighten readers
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Either or Choices
can sometimes reduce a complicated issue to simple terms or used to obscure legitimate alternatives (eat your broccoli, or go to your room)
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Overly Sentimental Appeals
Use tender emotions excessively to extract readers from facts - make a reader feel guilty if they challenge an idea/policy/proposal - they seldom give a complete picture of a situation
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Bandwagon Appeals
urge people to follow the same path as everyone else - push people to take easier path rather than thinking independently
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False Authority
when writers offer themselves or other authorities as sufficient warrant for believing a claim "X is true because I say so. (warrant = What I say must be true) - when reading make sure to "trust, but verify"
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Dogmatism
asserting or assuming that a particular position is the only one that is conceivably acceptable - undermines the trust of character - imply that no support is necessary because the truth is self-evident
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Ad-Hominem Arguments
attack the character of a person rather than the claims he or she makes - attempting to destroy the credibility of your opponent
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Stacking the Deck
showing only one side of the story, the one in their favor - not showing that you considered alternatives loses the trust of your audience
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Hasty Generalization
an inference drawn from insufficient evidence - to avoid these make sure to have enough evidence and to tag with a sensible qualifier (some, a few, many, most, occasionally, in my limited experience, etc.)
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Faulty Causality
the faulty assumption that because one even follows the other, the first event caused the second
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Begging the Question
assuming as true the very claim that's disputed (You can't give me a C...I'm an A student)
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Equivocation
half-truths or arguments that give lies an honest appearance - usually based on tricks of language
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Non-Sequitur
an argument whose claims, reasons, or warrants don't connect logically - authors sometimes miss a step in an otherwise logical chain of reasoning
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Straw Man
attacks arguments that no one is really making or portray opponent's positions as more extreme or less coherent than they are
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Red Herring
changes the subject abruptly or introduces an irrelevant claim or fact that to throw off readers from the trail - can also use to undermine an opponent's arguments
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Faulty Analogy
inaccurate or inconsequential comparisons between two objects or concepts - happens sometimes if an analogy is proven false, taken too far, or taken too seriously
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Rhetorical Analysis
The close reading of a text/video/speech, etc. to figure out how exactly it functions
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policy
a claim that something should or should not, to evoke change Ex: Obesity causes health problems.
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cause and effect
a claim that when something happens, it causes something else to occur due to the cause Ex: When you smoke for 20+ years you will likely get lung cancer.
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Value
a claim that something is good or bad, right or wrong Ex: Harrison Ford is the greatest actor ever.
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Fact
a claim that something is or is not Ex: Obesity causes health problems.