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Cultural norms
An unwritten rule, standard, or shared expectation that guides how people think, act, and interact within a specific group or society
Confirmation bias
The human tendency to search for, interpret, favor, and remember information that matches what we already believe, while ignoring or doubting evidence that goes against our views
Hindsight bias
The psychological tendency to believe, after an event happens, that you predicted or expected it, even if it was actually unpredictable
Overconfidence
A mental bias
Independent variables
The factor that the researcher deliberately changes, controls, or manipulates to test its effects on another factor
Confounding variables
An outside or third factor in a study that links to both the independent variable and the dependent variable
Dependent variables
The outcome or response that the researcher measures
Random assignment
A method used in experiments to place participants into groups, such as an experimental group or a control group, by pure chance
Case study
An in-depth study of a real-world subject, like a person, group, or business
Correlation
A statistical measure that describes the size and direction of a relationship between two or more variables
Positive correlation
A relationship where two factors move in the same direction
Negative correlation
An inverse relationship where as one variable increases, the other variable decreases
Meta-analysis
A statistical method that combines the results of many different studies on the same topic
Naturalistic observation
A research method where scientists watch and study humans or animals in their real, everyday environments without change or controlling any variables
Hypothesis
A tentative, testable prediction or explanation for an observation, phenomenon, or scientific problem
Falsifiable
If something can be proven wrong by an observation, test, or experiment
Operational definitions
A clear, precise explanation of how an abstract concept or variable will be measured, observed, or manipulated within a specific study
Replication
The process of repeating a study or experiment to see if the same results occur again
Central tendency
A single summary value that represents the middle or typical point of a data set
Variation
The natural differences, diversity, or spread of traits, behaviors, and data scores amoung individuals or group
Percentile rank
The percentage of scores in a reference group or norm population that fall below a specific test score
Mean
The mathematical average of a set of scores or data points
Median
A measure of central tendency that identifies the middle score or exact 50th percentile in a set of data arranged in numerical order
Mode
A measure of central tendency defined as the value or score that appears most frequently in a given data set
Positive skew
A data pattern where most research scores or values cluster at the lower end of a scale
Negative skew
A data pattern where most test scores or responses cluster at the high, right side of a graph, while a small number of low scores stretch out in a long tail to the left
Biodomal distribution
A data set or frequency graph with two instinct peaks (modes)
Standard deviation
A descriptive statistics that measures how much individual participant scores spread out from the group average (the mean)
Regression towards the mean
A statistical principle showing that an extreme score or event is likely to be followed by a more average one
Sample
A smaller group of people chosen from a larger target population to take part in a study
Population
The complete group of people or animals that a researcher wants to study
Representative sampling
A small group that accurately matches the key traits of a larger population
Random sampling
A research method where a smaller group (the sample) is chosen purely by chance from a larger group (the population)
Convenience sampling
A non-probability sampling method where researchers choose participants because they are easier to reach, nearby, and available
Generalizing
Making a broad statement or rule based on a few specific examples or observations
Experimental group
The set of test subjects that receives the specific treatment, intervention, or changed variable being tested in a scientific study
Control group
A standard baseline in an experiment
Placebo
A fake treatment, such as a sugar pill or salt water injection, that has no active medicine or physical effect
Placebo effect
When a person’s health improves after they receive a fake treatment, like a sugar pill or saline injection, because they believe its real
Single-blind study
An experiment where the people taking part do not know if they get the real treatment or the fake one, but the researchers do
Double-blind study
A research design where neither the participants nor researchers interacting with them know who receives the act treatment and who receives a placebo
Experiment bias
Happens when a researchers own hopes, beliefs, or wishes accidentally change the results of a study
Social desirability bias
The tendency of people to give answers that look good to others instead of telling the truth
Qualitative research/measures
Focuses on collecting and analyzing non-numerical data like words, images, or behaviors to understand deep meanings, opinions, and experiments
Structured interviews