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Strength-point
Less deterministic than original behaviourist approach
Strength-explain
Acknowledges we can “outthink” an association, behaviour is not S-R association (suggested by behaviourist)
Strength- expand
We have mediation processes, help us decide how to respond in the environment e.g. attention retention
Strength-link
Increases validity, acknowledges other factors that may influence behaviours, when explaining human behaviours
Strength-counter
No acknowledgement biological factors, that may influence behaviour, genetics link to more aggressive behaviours (high testosterone in boys)
Limitation-point
Over-reliance of evidence from lab studies
Limitation- explain
Developed on Bandura’s experiment- a lab study on children
Limitation- example
People may argue that setting unnatural, observed behaviours unnatural findings cannot be generalised to real world
Limitation-link
Lack ecological validity, not representative real world
Limitation- counter
High levels control of extraneous variable, high reliability