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Microeconomics
the study of individual choices and the study of group behavior in individual markets
Macroeconomics
The study of broader aggregations of markets
economic theory
a set of ideas that attempt to explain how an economy functions, and why it behaves the way it does
reservation price
the price at
which a person would be indifferent between
doing x and not doing x
4 common pitfalls of decision making
ignoring implicit costs
failing to ignore sunk costs
measuring cost benefit as proportions and not absolute dollar amounts
failure to understand the average-marginal distinction
opportunity cost
the loss of potential gain from other alternatives when one alternative is chosen
sunk costs
costs that are beyond recovery at the moment a decision is made. should be ingorned
marginal cost
the increase in total cost that results
from carrying out one additional unit of activity
Marginal benefit
the increase in total benefit that
results from carrying out one additional unit of
activity
external cost of an activity
a cost that falls on
people who are not directly involved in the
activity
scarcity
the demand for a good or service is greater than the availability of the good or service
if marginal benefit exceeds marginal cost
Keep increasing the level of activity
cost-benefit analysis
A systematic process of evaluating the desirability of a decision by weighing its potential benefits and costs
external cost
when producing or consuming a good or service imposes a cost (negative effect) upon a third party.
explicit costs
out-of-pocket expenses a business incurs while operating
implicit costs
any cost that has already occurred but is not necessarily shown or reported as a separate expense
invisible hand
a metaphor that describes how the self-interested actions of individuals can lead to beneficial outcomes for society as a whole
marginal analysis
a decision-making tool that compares the costs and benefits of a specific action to determine if it will generate profit
markets
Consists of buyers and sellers of a good or service
Law of demand
the empirical observation
that when the price of a product falls, people
demand larger quantities of it
Law of supply
the empirical observation that
when the price of a product rises , firms offer
more of it for sale.
Equilibrium price and quantity
it is the price-quantity pair at which both buyers and sellers
are satisfied
Factors that shift the demand curve
incomes
taste and preferences
consumer expectations
population
prices of substitutes and compliments
normal goods
demand rises when oncome increases
inferior goods
demand falls when income increases
compliments
an increase in the price of one goods decreases demand for the other goods
factors that shift the supply curve
technology
factor prices
the number of suppliers
producer expectations
weather
excess supply
the amount by which quantity
supplied exceeds quantity demanded
excess demand
the amount by which
quantity demanded exceeds quantity
supplied
price ceiling
rent control, a level beyond which rents are not permitted to rise
Price floor
keeps prices above there equilibrium level
Rationing function of price
the process whereby price directs existing supplies of a product to the users who value it most highly- short term function
Allocative function of price
the process whereby price acts as a signal that guides resources away from the production of goods whose prices lie below cost toward the production of goods whose prices exceed cost - long term function
Production function
the relationship that describes how inputs like capital and labor are transformed into output
Variable input
an input that can be varied in the short run
fixed input
an input that cannot vary in the short run
Long run
the shortest period of time required to alter the
amounts of all inputs used in a production process
Short run
period of time during which at least one of the
inputs used in a production process cannot be varied
Law of diminishing returns
if other inputs are fixed, the increase in output from an increase in the variable input must
eventually decline
Total product curve
a curve showing the amount of output (Y) as a function of the amount of variable input (X)
Marginal product
change in total product due to a 1-unit change in the variable input
Average product
total output divided by the quantity of the variable input
Isoquant
the set of all input combinations
that yield a given level of output
Marginal rate of technical substitution
(MRTS)
the rate at which one input can be
exchanged for another without altering the
total level of output
Increasing returns to scale
the property of a production process whereby a proportional increase in every input yields a more than proportional increase in output
Constant return to scale
the property of a production process whereby a proportional increase in every input yields an equal proportional increase in output
Decreasing returns to scale
the property of a production process whereby a proportional increase in every input yields a less than proportional increase in output