tourmark week 2

production concept

focus on production and quantity, budget conscious, mass production

product concept

quality over quantity

continuous product improvement

can lead to myopia

myopia

focusing on product wo realizing customer needs and wants

selling concept

focus is to make money

regardless of quality or need of customers

companies can try to deceive just to make money

marketing concept

assume consumers buy products which fulfill their needs

societal marketing concept

fulfill needs od customers wo affecting environment

business is part of society

holistic marketing concept

focus on whole business as one

all parts of business function when working toward one goal

1. priv & non-profit sector

2. public sector

3. transportation

4. accomodation

5. food & bev

6. attractions

7. events & conferences

8. intermediaries

9. tourists

key players in tourism & hospitality

marketing

process for getting a company's product or services out to customers

hospitality marketing

how segments of hospitality industry includes business

utilize marketing techniques to promote their products & services

tourism marketing

highlight value of memories, make collection of services easily available

product

services a company wishes to sell

place

location where customers buy collection of services

how product will be made available to customers

ease of access

promotion

specific combo of marketing techniques like advertising, personal sales, public relations

communicating info, content of promo, cost to operator

pricing

part of comprehensive revenue management and pricing plan

depends on geographic loc, seasonality, competitor pricing, govt regulations

people

key to success of transaction

those who interact w guests

process

procedures, mechanism, and flow of activities that occur when customer and business interact w each other

physical evidence

ways in which business can demo their marketing claims and customers can document their experience (stories, reviews, blogs)

marketing concepts

philosophies used by businesses to guide marketing efforts

cost efficiency, product quality, customer’s need fulfillment

marketing concepts are driven by clear objectives such as