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4 Business inputs
Land
Labor
Capital
Enterprise
4 Business functions
Human resource management
Finance and Accounts
Marketing
Operations
4 Sectors
Primary
Secondary
Tertiary
Quarternary
Steps to start a business
-Source capital
-Determining a location
-Building a customer base
Common issues of start-ups
-Lack of record-keeping
-Lack of finance and working capital
-Poor management skills
-Changes in business environment
Business plan
Written document that describes a business, its objectives and the market it is in, as well as the financials.
Public Sector
controlled by regional/national governments, and provides essential goods/services
Private Sector
Owned and run by private individuals and organizations that typically strive for a profit
Sole traders
Business owned by a single person
Advantages of sole trader
Quick to create
Retains full control of the company
Decision-making is quick
Disadvantages of sole trader
-Bears all risks and have unlimited liability
-Finance is limited
-Inability to exploit economies of scale
-Lack of continuity
Partnership
Commercial business owned by two or more people
Advantages of partnerships
-Improved continuity
-Partners are able to benefit from having more ideas -and share workloads/responsibilities
Disadvantages of partnerships
-Might be disagreements and conflicts
-Profits must be shared
-Unlimited liability is shared
Private limited company
A company in which shares of it can only be sold or distributed privately, among families or close friends.
Public limited company
A company in which shares of it can be bought by and sold to any member of the public or institution.
Advantages of private limited company
-Control of the company is sustained
-Owners have limited liability
-Continuity
Disadvantages of a private limited company
-Restriction in source of finance, as cannot exploit selling of shares
-Company is vulnerable to takeover
-Lack of privacy
Advantages of a public limited company
-Easier to obtain finance for growth and evolution
-Easier to secure external sources of finance
-Economies of scale
-Limited liability and continuity
Disadvantages of a public limited company
-Lack of control
-Diseconomies of scale
-Alienation of the workforce
Social enterprise
An organization that uses commercial business practices to improve communities, the environment and human well-being rather than profits.
Cooperatives
Social enterprises owned and run by their members, strive to provide a service and to create value for their members, rather than a financial return for their member-owners.
Advantages of cooperatives
-Democratic style of business
-Limited liability
-Members own and control business rather than being governed by external investors
Disadvantages of cooperatives
-Difficult to attract shareholders/members as cooperatives main goal isn't to generate a financial return on investment.
-Limited resources
Microfinance providers
Type of banking service provided to start-ups/low-income earners.
non-profit social enterprises
Organization that acts in a business-like way but does not distribute its profits to owners or shareholders, but uses it to pursue its mission or vision.
Advantages of non-profit social enterprises
-Exempt from paying income taxes and corporate taxes
-Local communities and societies can aid with fundraising and donations
Disadvantages of non-profit social enterprises
-Source of finance is limited, only reliance is donations and external support
-Earnings of workers are often lowered
-Cost and financial control may not be stable as there is no expectation to earn a profit
SMART
Specific, measurable, achievable, realistic, time constrained.
CSR (Corporate social responsibility)
Refers to organization's duties to its internal and external stakeholders by behaving in a way that positively impacts society as a whole.
SWOT Analysis
Management tool to assess where a business is at the present time and how it is affected by external business environment.
Ansoff Matrix
Market penetration: Existing markets and existing products, focuses on promoting product in same market
Market Development: Business sells its existing products in new markets
Product Development: Business introduces new products into existing markets
Diversification: Business introduces new product in new market
Internal stakeholders
Members that are directly in the organization, such as employees, managers, directors and shareholders
External Stakeholders
Not members of a business or organization yet have a direct interest in its operations and performance. Customers, suppliers, competitors, government and local community
STEEPLE Analysis
examines influences in external environment in which a business operates (Social, technological, economic, ethical, political, legal, environment)
Advantages of small organizations
-Enjoy independence in decision-making, freedom to operate independently from the demands of directors and shareholders
-Greater control and ownership of the business
-Closer relationship with customers
Advantages of large organizations
-Greater access to financial resources
-Less likely to fail and lower risk to owners
-Benefit from economies of scale
Internal Growth
When a company grows using its own resources, without involving other organisations
External growth
Business relies on third-party organizations for growth, e.g merger, acquisitions and franchising
Takeover
When one company purchases more than an existing company's shares by 50% in order to own a majority of said company.
Merger advantages
-Range of economies of scale gained through external growth
-Potential to enter new industries and geographic markets
-Could be a way for a business involved in the merger to survive due to its poor cash flow or financial difficulties
Disadvantages of Merger
-Resistance from employees, trade unions, managers and shareholders
-Not always successful and has a lot of risk, especially when entering a new market and diversifying
-Corporate culture clashes, different organizational structures and management styles.
-Diseconomies of scale
Joint Venture
Arrangement between two or more separate parties to pool their resources together to form a new legal entity
Strategic Alliance
Two or more businesses join forces to benefit from growth without any fundamental changes, and does NOT create an external entity.
Advantages of franchising
-Expand the business without the need to raise finance and invest their own funds to make the business grow
-Fast method of business external growth
-Less stress of controlling a multitude of operations in your business, as the franchisee will control.
Disadvantages of franchising
-Very expensive for the franchisee
-Franchisee is charged an annual fee
-Franchisee lacks flexibility in decision making
-Diseconomies of scale can arise
Multinational Company
An organization that operates or owns/controls production in two or more countries, and has a base country for its headquarters.
Fishbone diagram
Diagram that identifies root causes of a problem or an issue
Decision Tree
A diagram that allows managers to visualize possible options and their probable outcomes
Definition of business
A decision making organization who uses resources to create goods/services to satisfy the needs and wants of people
Inputs
Resources uses in production process (labour, raw materials)
Processes
Turning raw goods into manufactured goods
Outputs / Product
Final good / service
Goods
Physical product (car, computer, phone)
Services
Cannot touch. (hairdressing, counseling)
Four factors of production
Land(All natural resources), labour(human effort), capital(manufactured resources), enterprise
4 Functional areas / departments
Human Resources, Marketing, Finance + accounts, Production + operations
Human Resources
Manages people (recruitment, training, dismissals)
External activities / shock
social changes, government policies (sudden oil price change)
Finance and Accounts
Recording and reporting of transactions and documentation. Informs on firm's financial position and performance
Marketing
Ensures product sells through market research, advertising and branding. (Product, price, promotion, place)
Operations management/ production
Management of resources (raw goods) into final product
Customers vs. Comsumers
Customers buy the product, Consumers use the product. Can be the same. (Parent buys food, child eats it)
Capital (goods)
Physical products brought by business to produce other goods. (machinery, tools, buildings)
Chain of production
Transforming raw materials into finished goods (pathway and process) Value is added at every stage
Primary Sector
Involved in extraction/harvesting (farming, mining, fishing,) GOODS
Secondary Sector
Manufacturing and construction (raw materials turned into consumer/capital goods) GOODS
Consumer goods
Goods targeted to be sold at general public
Tertiary Sector
Personal and commercial services to general public (shops, banks) SERVICES
Quaternary Sector
Tech. businesses / knowledge industries (help services) SERVICES
Intrapreneurs
Employees in big companies given resources to produce profitable innovations
Entrepreneurs
Creates a business with all financial and willingness to take high personal risks- unlimited liability. Innovative and passionate.
Business Plan
Written document setting out business goals and how these will be achieved
Problems new businesses face
High start up/production costs, legalities, cash flow, marketing, competition, poor location, poor management
Reasons to start up business
GET CASH - Growth, earnings, transference, challenge, autonomy, security, hobbies
Sectoral Change
Shift in relative share of gross domestic product (or national output) and employment that is attributed to each business sector - ((when country shifts sectors))
Needs
Basic necessities (food, water, shelter)
Wants
People's desires, things they would like to have
Charities
Non-profit social enterprises, voluntary support for good causes (protection of children, animal shelters ect.)
Co-operatives
For-profit social enterprises with social mission. In Public Sector. Owned and run by members (can be employees or customers) Want to make profit (run like a company) - limited liability
Incorporated organizations /Company
Private sector. Business that is owned by shareholders. Separate entity. Limited Liabilities. EX: Private/public companies, Joint-stock. Legal continuities. Becoming company is expensive and lots of documentation.
Deed of partnership
Legal contract signed by owners of a partnership (responsibilities, share of profits/losses of each partner)
Incorporation
Legal difference between owners of a company and business. Ensures owners are protected by limited liability
IPO - initial public offering
When business frist sell all/parts of to shareholders on the stock exchange
Limited liability
Restriction on amount of money owners can lose if the business goes bankrupt *cannot lose more than they invested
Vision statement
Very long term goal, aspiration, desires of an organization
Mission statement
Purpose, values, beliefs of organization. Can be changed frequently
Aims
States what organization want, long-term goal
Objective
Targets in order to achieve aim. Short-term (SMART)
Business Strategy (Strategic aims)
Plans of action, Long-term method to achieve objective (Survival, growth, reputation, increase profit, revenue maximisation)
Tactics
Short-term methods to reach objectives
Corporate social responsibility (CSR)
Behaviors of organization, social impact, Code of Practice (published) positive role in environment *reputation
SWOT Analysis
To build on their strengths to take advantage of new opportunities.
Strengths - internal (skills, selling point, location, loyalty)
Weakness- internal (location, finance, resources)
Opportunities- external (new market, developments)
Threats- external (recession, legalities, publicity, natural disaster)
Ansoff Matrix
Helps understand and assess growth, potential, risks.
Market penetration (AM)
Existing product to existing customers (price, promotions, selling points, increase loyalty)
Product Development (AM)
New products to existing market (new model of cars)
Market Development (AM)
Existing products to new market (new countries)
Diversification (AM)
New products to new customers (riskiest strategy and most expensive)
SMART goals
Specific, Measurable, Achievable, Relevant/Realistic, Timely
Business ethics (what, benefits, costs)
- Creates a unique selling point
- Interactions with stakeholders, treatment of employees + customers
- Employee motivation
- Improved recruitment
- Positive consumer reaction
- Attractive to investors
- Can raise costs (lower profit margin)