Analyzing the Audience in Public Speaking

These flashcards cover essential vocabulary and concepts from the lecture on audience analysis in public speaking and persuasion.

Audience-Centeredness

Keeping the audience foremost in mind in every step of the speech preparation and presentation.

Identification

A process where speakers create a bond with the audience by emphasizing common values, goals, and experiences.

Egocentric

The tendency of people to be primarily concerned with their own values, beliefs, and well-being.

Demographic Audience Analysis

Focuses on audience characteristics like age, gender, cultural background, religion, sexual orientation, and group membership.

Stereotyping

Creating an oversimplified image of a particular group by assuming all members are alike.

Major Demographic Factors

Includes gender, sexual orientation, age, religion, group membership, racial, ethnic, and cultural background.

Situational Audience Analysis

Focuses on situational factors like audience size, physical setting, and audience disposition toward the topic.

Traits of the Audience

Includes physical setting, disposition toward the topic, size, disposition toward the occasion, and disposition toward the speaker.

Fixed-Alternative Questions

Questions that offer a fixed choice between two or more responses.

Scale Questions

Questions resembling fixed-alternative but allowing more leeway in responses.

Open-Ended Questions

Questions that offer maximum leeway in responding.

Questionnaire

A set of questions used to gather information about the audience.

Audience Adaptation

Adjusting your speech based on how the audience is likely to respond to your message.

Communication Skills

Refers to the abilities that enable effective and efficient exchange of information.

Volunteer Work

Work done for the benefit of the community, religious, or charitable organizations without pay.

Persuasion

The act of convincing others to take a desired action or adopt a certain belief.

Speaker Disposition

How the audience perceives and feels about the speaker.

Audience Reaction

The responses or feedback from the audience during or after a speech.

Verbal Appeal

The use of words and language to persuade the audience.

Visual Appeal

The use of visual elements in an advertisement or presentation to attract and persuade the audience.

Audience Feedback

Information given by the audience in response to what they have heard or seen.

Public Speaking

The act of delivering a speech to a live audience.

Preparation

The process of planning and organizing a speech before delivery.

Common Values

Shared beliefs or principles among a group that help establish a connection.

Physical Setting

The environment in which a speech is delivered, influencing the audience's experience.

Audience Size

The number of individuals present in the audience, impacting engagement strategies.

Presentation Skills

Techniques and abilities that enhance the delivery of a speech.