Digital Marketing Essentials

Flashcards covering key vocabulary and concepts related to digital marketing.

Digital Marketing

The use of digital channels and technologies to promote products or services.

SEO

Search Engine Optimization; the process of improving a website's visibility in search engine results.

Web Analytics

The measurement, collection, analysis, and reporting of web data to understand user behavior.

Domain Name

A human-readable address used to access websites on the internet.

Registrar

A company that manages the reservation of domain names.

Server

A computer system that provides data or services to other computers over a network.

IP Address

A unique string of numbers separated by periods that identifies each computer using the Internet Protocol to communicate.

DNS

Domain Name System; the system that translates human-readable domain names to IP addresses.

SSL Certificate

A digital certificate that provides authentication for a website and enables an encrypted connection.

Content Management System (CMS)

Software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge.

Payment Gateway

An e-commerce application service that authorizes credit card payments for online businesses.

Conversion Rate

The percentage of visitors to a website that complete a desired goal or conversion.

Traffic Sources

The origins of visitors to a website, including direct, referral, organic, paid, and email traffic.

Primary Website Objectives

The main goals a website is designed to achieve, such as earning revenue or providing information.

HTTP

Hypertext Transfer Protocol; the foundation of data communication on the World Wide Web.

HTTPS

HTTP Secure; an extension of HTTP that provides a secure communication channel over the internet.

Merchant Account

A type of bank account that allows businesses to accept payments by debit or credit cards.

User Experience (UX)

The overall experience a visitor has when interacting with a website.

E-commerce

Buying and selling of goods or services using the internet.

Email Marketing

The use of email to send advertisements, request business, or solicit sales or donations.