marketing pricing strategies

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7 Terms

1

competitive pricing

setting price based on competitors

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2

penetration pricing

start low, then raise prices

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3

cost-plus pricing

adding a markup to to the cost to set the price

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4

premium pricing

high prices

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5

skimming pricing

price starts high, then is lowered

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6

psychological pricing

using price tricks to make products seem cheaper

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7

loss leader pricing

setting costs very low to attract customers to buy other things in store

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