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According to the text, the FOUR important elements of the supply chain are
Supply, operations, logistics, integration
Traditionally, information has been viewed as flowing in the opposite direction of products, that is, from the market/customer back to the wholesalers, manufacturers, and vendors.
None of these answers.
Which of the following is a reverse logistics activity
Recycling products and components
As a firm spends more on transportation service, cost of lost sales
decrease
According to the text, the goal of a good performance evaluation system is to provide metrics that are
Understandable, easy to measure, focused on value-added results
The value that is added to goods through a manufacturing or assembly process is
form utility
Costs associated with investigating alternative suppliers and investigating alternative delivery options can be classified as
Pre-transaction costs
The utility that is created by moving goods from production points to market points where demand exists is referred to as _____ utility
place
As the level of substitutability for a product increases, its stockout costs to the manufacturer
increase
Materials handling is concerned with
short-distance movement
Which of the following is a disadvantage of carrying too much inventory?
it creates an unnecessary waste of scarce resources
A(n) _____ relationship exists between the cost of lost sales and inventory cost
inverse
Facility location has ____________on the supply chain.
a long-term impact
When a specific point in time, or level of production, is chosen and costs are developed for the various logistics cost centers, it is called:
short-run analysis
There are two parts to the order management process. The first is _____ and the second is _____.
influencing how the customer orders; managing the order after it is received
Four types of forecast error measures can be used. Which one of the following is not one of the four types?
Exponential smoothing for trends
One type of demand fluctuation is caused by random variation. What is random variation?
A development that cannot normally be anticipated
As the weight density of a product decreases, transportation cost per pound:
increases
Independent demand is the:
Demand for a firm’s end products.
Which of the following does a forecast always assume?
The past always repeats itself
The weighted moving average method assigns:
a weight to each previous period.
A national drug store chain arranging to have Valentine greeting cards and candies in its stores by mid-January is an example of which utility?
Time utility
The traditional role of customer service at the interface between marketing and logistics manifests itself through the _____ dimension of the marketing mix.
place
Taylor’s company has been growing rapidly, and she now recognizes that she can no longer serve all of her customers personally. In determining which customer relationships to maintain herself and which to reassign to her new sales assistant, she has recognized that some customers have bought a lot of her products because they allowed her to become deeply involved in their businesses, while other customers don’t want a lot of attention and just want to place a few small orders occasionally. Taylor must be taking which step in implementing a CRM process?
Segmenting the customer base by profitability
Mean absolute deviation (MAD) is a good metric of forecast accuracy because it shows whether a forecast is above or below actual demand.
False
