Fund of Oral Communication Ch. 9

Brainstorming

thinking of as many topics as you can in a limited time

Committment

measure of the time and effort you put into a cause

Concept Mapping

visually diagramming your primary topic, subtopics, and the relationships between them

Audience Analysis

the collection and interpretation of audience characteristics though observations, inferences, questionnaires, and the internet

Captive Audiences

do not choose to hear you or your speech (need more convincing)

Voluntary Audience

choose to hear you speak about a topic

Attitude

predisposition to respond favorably or unfavorably to a person, object, idea, or event

Value

deeply rooted belief that governs our attitude about something

Belief

a conviction

Active observation

using five senses (sight and hearing mostly)

Inference

tentative observation based on some evidence

Indirect Inference

drawn from observations

Direct Inference

based on deliberately gathering data

Questionnaires

questions developed to obtain demographic and attitudinal information