MIL: PEOPLE MEDIA

People media

Individuals serve as channels of information. Traditionally, this is limited to folk media, writing, or creating a media artefact. With the advent of social media, individuals have been empowered to not just create media artefacts but to give feedback, edit and add on to the media artefact.

Characteristics of social media:

• Individualized, builds profiles (includes personal details, pictures, likes)

• Connects with friends and people (includes referrals by other friends or by the site itself)

• Uploads content in real time

• Enables conversations (both private and public)

• Provides tracking (history and threads)

People as Media

People who are well-oriented to media sources and messages and able to provide information as accurate and reliable as possible

Relationship or Social networks

Facebook

Micro-blogging

Twitter, Instagram

Special interest networks

Linkedin, Pinterest

Media Sharing

YouTube, Flickr

Collaborative news

Reddit, Waze

Discussion Forums

Google Groups

Group buying/merchant sites

OLX, Groupon, Dealgrocer

Virtual worlds

Farmville, World of Warcraft, Secondlife, Minecraft

Pre-Spanish Era

knowledge was passed on through folk media and indigenous forms of media.

Careers: Town crier, messenger, community scribe.

Spanish Era

while education was limited to the elite, publication of books (i.e., Noli Me Tangere and El Filibusterismo) and newspapers (La Solidaridad) advanced the Propaganda movement which led to the people’s revolution against Spanish rule. Filipinos at that time did not have a common language. Only the elite spoke and understood Spanish. Thus, communication was limited. Pen names were used to avoid political oppression.

Careers: book writers, newspaper writer, editor, publisher, copyreader, artist.

American and Japanese Era

During this era, major newspaper (i.e. Manila Times and Manila Bulletin), radio broadcasting and movies became available. Media was used for propaganda by government and other groups.

Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, broadcaster.

Post-war Era

the golden age of Philippine Journalism. Advertising, Communication Education, and press freedom flourished in this era.

Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, media technicians, advertisers.

Martial Law Era

Highlights of this era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism

Post-EDSA Era

People Power brought greater freedom for Philippine media. During this era, the new Constitution recognized the vital role of communication and information in nation building. Press freedom influenced the growth in media careers.

Modern Era

currently information age.

Careers: web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants

People in Media

Media Practitioners who provide information coming form their expert knowledge or first hand experience of event

Lower-end Media users

People with Limited access to media and information

Examples of People as Media:

• Opinion Leaders as People media

• Citizen Journalism

• Social Journalism

• Crowdsourcing

Opinion Leaders

• highly exposed to actively using media

• source of viable interpretation of messages for lower-end media users

• opinions are accepted by a group

Citizen Journalism

People without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others.

Social Journalism

Journalist are using social media to make their content available to more people

Crowdsourcing

the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community

PEOPLE IN MEDIA: Types of journalist by medium

• Print Journalist

• Photojournalist

• Broadcast Journalist

• Multimedia Journalist