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Individualists
more emphasis on independent self. Self defined by personal values, personal goals, and personal attitudes
Collectivists
more emphasis on collective self. Self defined by connections with family and friends with the goals of the group having higher priority than individual goals
Multiculturalism
the quality or condition of a society in which different ethnic and cultural groups have equal status and access to power but each maintains its own identity, characteristics, and mores
Group Polarization
the enhancement of a group's prevailing inclinations through discussion within the group
ex: political rallies tend to strengthen people's views because of group polarization
Group Think
the mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives
ex: during debates, many people will agree to disagree to avoid conflict
Diffusion of responsibility
a phenomenon whereby a person is less likely to take responsibility for action or inaction when other bystanders or witnesses are present
Social Loafing
the tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable
more common in Individualistic cultures
Social Striving
individuals contribute more effort as members of a group.
more common in Collectivist Cultures
Deindividuation
the loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity
deindividuation is very common during sporting events
Social Facilitation
improved performance on simple or well learned tasks in the presence of others
because of social facilitation, I'm even better at doing this activity around others
Social Interference
performance decreases on difficult or unfamiliar tasks in the presence of others
ex: the pressure of an audience can negatively affect poorly prepared actors and dancers
False Consensus Effect
the tendency to overestimate the extent to which others share our beliefs and behaviors
Superordinate Goals
shared goals that can only be achieved through cooperation
Social Trap
a situation in which the conflicting parties, by each rationally pursuing their self-interest rather than the good of the group, become caught in mutually destructive behavior
Social Inhibition
when a person restrains or alters their behavior when around others in a social setting for fear of being judged, or facing the disapproval of others
in many cases social inhibition is a normal and proper social behavior however too much or too little can be a detrimental characteristic and/or problematic
Mirror-Image Perceptions
mutual views often held by people, as when each side sees itself as ethical and peaceful and views the other side as evil and aggressive
Prosocial behavior
refers to any action that benefits other people
Altruism
unselfish concern for the welfare of others
ex: saving someone's life despite having to risk your own
Social Responsibility Norm
largely learned, it is a norm that tells us to help others when they need us even though they may not repay us
Diffusion of Responsibility
the effect the presence of others has on our decision to help
Bystander effect
the idea that people are less likely to help if others are around, because we assume that someone else will help instead
Burnout
a state of physical, emotional, and mental exhaustion created by long-term exposure to a stressful situation (e.g., a demanding job) and accompanied by lowered performance and motivation
Social debt
when people act in a prosocial way because they have been helped by others in the past (paying it forward) or by feeling responsible for the common good of society (doing my part)
Situational variables
factors in a particular context that can impact an individual's likelihood of helping another person
Attentional variables
elements of attention that can impact an individual's likelihood of helping another person
Elaboration likelihood model
analyzes the variables that cause long-term and short-term attitude changes to understand the effectiveness of persuasive messaging