English Persuasive writing

Using your language skill to convince someone to agree with your opinion or take a specific action

What is persuasive writing?

Logos, pathos, ethos

What are the 3 persuasive appeals

Logos

Which refers to logic and reasoning

How logos work

It encourages people to think rationally and use their logic. It strengthens an argument by using factual information.

Logos writing strategies

Quotes from experts on the topic, mention well known theories or facts, include reliable sources for data and statistics, use real-life examples to make the topic relatable.

Pathos

Which refers to emotions and ideals

How Pathos work

Makes the audience feel specific emotions, typically fear, sadness, sympathy, happiness and anger.

Ethos

This refers to credibility

How ethos work

Builds trust and respect between the writer and audience, strengthens argument by building credibility

Cohesion

How well something connects and links

Text cohesion

Ideas in writing are connected and built on to create logical flow as we read

Cohesive devices

Helps us sequence, organize, and express our ideas logically

Types of cohesive devices

Repetition, Adverbials, Determiners, Transition words

Repetition

Word idea or statement repeated to emphasize important info

Adverbials

Words or phrases that express time place or manner to help sequence info logically and makes it easier to understand

Determiners

Word that comes before a noun to add detail to the nouns and make links to what has already been said

Transition words

Help link ideas within a text, sequence information, add to info and counter info

Coherence

Unity of the written work

Addition

Also moreover further furthermore in addition additionally then too besides again equally and

Causative

As a result consequently thus therefore so that is why for this reason accordingly hence

Conditional/concessional

Otherwise in that case however though even though despite unless as soon as when once that now that

Clarify

For instance in fact addition in other words that is

Sequential

Summarize

In summary in brief in conclusion despite to sum ip in spite of therefore

Contrast

Though whereas however in contrast even though despite nevertheless yet while in spite of on the other hand but

Imperative mood

Command or call

Inclusive language

I we you us and our to include the audience creating a sense of solidarity

Rhetorical question

Question which no answer is needed

Repetition

Repeating big words phrases and statements that can reinforce an argument

Modality

modals to express intention responsibility ability or probability

Can could shall should will would must may might

Metaphor

You are an open book

Hyperbole

The hardest working country in the world

Similie

Like music to my ears

Rule of three

Writing technique that suggests a group of three adj or ex is stronger and more memorable than one

Evidence and statistics

Ph movies started 50 years ago, during the 30s, reached a certain level of proficiency

Alliteration

Dazzling dancing ducks