Ch 16

Sustainable Marketing

Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs

Consumerism

An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers

Environmentalism

An organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment

Environmental Sustainability

A management approach that involves developing strategies that both sustain the environment and produce profits for the company

Customer Value marketing

A principle of sustainable marketing that holds that a company should put most of its resources into customer value building marketing investments

Sense of mission marketing

A principle of sustainable marketing that holds that a company should define its mission in broad social terms rather than narrow product terms

Deficient Products

Products that have neither immediate appeal nor long run benefits

Pleasing Products

Products that give high immediate satisfaction but may hurt consumers in the long run

Salutary Products

Products that have low appeal but may benefit consumers in the long run

Desirable Products

Products that give both high immediate satisfaction and high long run benefits

carbon footprint

A term that captures the total begs CO2e impact associated with a product or service

Ethical marketing

applying high standards of ethics and morality when making marketing decisions

Customer Centric Marketing

A company should view and organize its marketing activities from the customer's point of view to sense, serve, and satisfy customer needs, now and in the future.

Sustainable company

a company that creates value for customers through socially, environmentally, and ethically responsible actions