Marketing: Strategic Planning Process

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Last updated 4:19 PM on 8/21/26
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23 Terms

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  1. Defining Organisational Mission


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Dimensions of Mission.

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Vision Vs. Mission

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  1. Establishing SBU


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Attributes of SBUs

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Example of SBU

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Purpose of grouping SBUs

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  1. Setting Marketing Objectives


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What are Objectives?

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Strategies Vs. Objectives

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Types of Objectives

  1. Qualitative and Quantitatives

  2. Long term and Short term


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Qualitative and Quantitative

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Long term and Short term

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SMART Objectives

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  1. SWOT analysis


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Purpose of SWOT analysis

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Internal factors

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External factors

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Opportunities to threats means:

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Example of SWOT analysis

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  1. Kinds of Strategies


  1. Ansoff Matrix

  2. BCG

  3. .


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