Retail Marketing Chapter 9

Accessibility

(1) the degree to which customers can easily get into and out of a shopping center; (2) ability of the retailer to deliver the appropriate retail mix to customers in the segment.

Analog approach

a method of trade area analysis also known as the similar store or mapping approach. The analysis is divided into four steps: (1) describing the current trade areas through the technique of customer spotting; (2) plotting the customers on a map; (3)defining the primary, secondary, and tertiary area zones; and (4) matching the characteristics of stores in the trade areas with the potential new store to estimate its sales potential.

Artificial barrier

in site evaluations, for accessibility, a barrier such as railroad tracks, a major highway, or a park.

Block group

a collection of adjacent census blocks that contain between 300 and 3,000 people that is the smallest unit for the sample data.