Purposive Communication (Part 2)

1. Brief

2. Multimodal

3. Ideological

The English language in the New Media is:

Brevity

Do you notice how much people put premium on length and on the time it would take for them to read an article in the net?

Multimodality

This refers to the layering of different digital media. We all know that words are only ever part of the picture. All texts, all communicative events, are always achieved by means of multiple semiotic resources, even text-based new media like instant- and text-messaging

Ideologically-motivated

New media is inherently ideological, especially in terms of their political-economies of access and control.

COMMUNICATION PLANNING PROCESS

involves defining the types of information you will deliver, who are the intended recipients of that information, the format for communicating it, and the timing of its release and distribution.

1. To inform

2. To persuade

3. To prevent misunderstanding

4. To present a point of view or reduce barriers

The key goal of communication planning is to make sure everybody gets the right message at the right time. It serves various purposes:

1. Research and analyze current situation.

2. Establish goals and objectives (short and long term).

3. Identify the target audience (what they know, what influences them, communication impediments, etc.).

4. Conceptualize on key messages.

5. Strategize on communication styles and platform(s).

Steps in Communication Planning

Oral Communication in the Workplace

Your activity in the company or organization that you will be part of in the future involves a lot of oral communication. More often than not, your daily tasks require effective communication. Hence, your good communication skill is important because it helps you and your company meet desired goals for personal and business productivity. The importance of oral communication skill at the workplace is evident in various researches conducted among organization executives, managers, employees and trainees. These researches have revealed that effective oral communication skill takes the top place among the business skills needed in the company for its quality performance.

Oral communication skill

in business is highly valued. Without exception, everybody in business needs it to communicate details of information, discuss strategies, map out plans, close business agreements, work in teams, and deal with managers, employees, business partners, guests or clients.

Communication

has always been essential in any business’ growth and development. As effective communication is needed to be able to operate and become successful, pressing challenges do interfere and are likely to affect your work and communication in the future.

Business communicators

have always encountered communication problems. Some of these problems are sometimes hard to avoid or deal with

Andrea Campbell

author of Top 10 Team Communication Issues and How to Avoid Them, believe that poor communication skills create business problems.

(1) losing trust with others,

(2) poor cooperation among team members, and sometimes

(3) the disapproval or disrespect from colleagues or immediate superior.

team communication issues and problems among people at work.

manager does not provide feedback or coaching

The said problems are considered communication challenges. The terms refer to the problem when the __________. If there is no feedback, it means there is no communication.

Leigh Branham

the author of 7 Hidden Reasons Employees Leave.

“that the root problems of this issue are managers' inattention to people they supervise.”

Campbell, as quoted from Leigh Branham. She said, as quoted, _______________________. They provide irregular or nonexistent feedback. People get criticisms instead of praise. Worse is that feedback is not valued or valuable at all.

(1) improving coaching and feedback especially among the new recruits;

(2) setting up mentoring programs with experienced employees; and

(3) requiring managers to provide feedback.

To avoid or solve the issue, BRANHAM suggested

1. Failure to Listen

2. Culture Differences

3. Locale or Distance to Office

4. Ego and Attitude

5. Authority or Hierarchy Problems

6, Poorly Written Communication

7. Gender Bias

8. Focus or Listening Problems

9. Inadequate Knowledge

10. Cliques, Groups and Friendships

Top Communication Issues

Failure to Listen

Ineffective listening is a big problem in communication. Good communication fails when one doesn’t pay much attention or plan what to say before one ends his statement

Culture Differences

The diversity of backgrounds and cultural customs create communication issues among team members and leaders.

Locale or Distance to Office

The office location or its distance to its employees or contributors entails problem in the communication.

Ego and Attitude

Self-image or ego often affects team’s effort to execute plans. One’s arrogance causes trouble, and more often, teamwork ends due to one’s defiance.

Authority or Hierarchy Problems

The authority that the team leader or manger demonstrates more often creates intimidation or gap with team members

Poorly Written Communication

The confusion or misunderstanding of in interoffice business communication is due to poor content of written documents, substandard organization, fractured grammar, among other flaws in written interoffice materials.

Gender Bias

The choice of which gender makes a more effective leader in the department is an issue of gender bias. This gender discrimination creates problem in the organization.

Focus or Listening Problems

Inability of employees to focus on the issue is equivalent to listening problems.

Inadequate Knowledge

Little knowledge is dangerous. Hence, team performance is affected due to ineffective education or lack of understanding or other inadequate knowledge foundation.

Cliques, Groups and Friendships

Group membership or group affiliation or exclusive grouping of team members can sometimes create segregation.