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Sampling bias
happens when some members of an intended population have a higher or lower chance of being chosen than others, making the sample unrepresentative
Random allocations
a research method that uses chance to place participants into different study groups, such as a treatment group or a control group
operationalisation
is the process of turning an abstract, theoretical concept into clear, measurable variables or repeatable daily workflows
stratified sampling
isa probability method where a population is split into non-overlapping groups (strata) before a random sample is chosen from each group
conformation bias
isthe tendency to search for, interpret, favor, and remember information that matches your existing beliefs while ignoring or dismissing facts that challenge them
Ecological validity
isthe extent to which the findings of a research study can be generalized and applied to real-world settings, everyday behaviors, and natural conditions
Conformation bias
broad cognitive error where anyone favors details that match their prior views while ignoring opposing facts.
Researcher bias
wider category of systematic errors made by investigators during a study. It includes confirmation bias, but it also covers other procedural flaws like selection bias, measurement errors, and data-reporting skew.
Construct validity
how well a test or measurement tool actually measures the abstract, unobservable concept—or construct—it claims to evaluate
Content validity
measures how well a test or measurement tool covers all parts of the subject or concept it tries to measure
Complexity
shifting from reductionist, linear tools to holistic frameworks that account for non-linear interactions, emergence, and self-organization in dynamic systems