Hypodermic Syringe Model

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Last updated 7:45 PM on 6/2/26
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7 Terms

1
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What is the hypodermic syringe model?

the media directly and immediately influences passive audiences

2
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How does the hypodermic syringe model view audiences?

  • passive

  • homogeneous

  • easily influenced by media messages

3
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What effects on audiences does the hypodermic syringe model suggest the media can have?

  • imitation

  • desensitisation

  • arousal

4
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Why do supporters of the hypodermic syringe model argue media violence is harmful?

repeated exposure to violence can encourage antisocial or deviant behaviour

5
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What study is often used to support the hypodermic syringe model?

Bandura's Bobo doll experiment showed children imitated aggressive behaviour

6
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What is the main criticism of the hypodermic syringe model?

it assumes audiences passively accept media messages when many individuals actively interpret and reject media messages

7
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How does the two-step flow model challenge the hypodermic syringe model?

it argues media effects are indirect because messages are filtered through opinion leaders before reaching audiences (Katz & Lazarsfeld)