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greatest forces in business
globalization and technology
business
profit-seeking activities and enterprises that provide tangible goods or services necessary to an economic system
profits
rewards for businesspeople who take risks by offering goods and services to customers
not-for-profit organizations
organizations whose primary aims are public service, not returning a profit to owners
factors of produciton
natural resources, capital, human resources, and entrepreneurship
natural resources
land, oil, mineral deposits
capital
tools, factories
human resources
knowledge, skills
entrepreneurship
risk-takers that seek profitable opportunity, create jobs and sell products
capitalism
private enterprise system --> system that rewards firms for their ability to identify and serve consumer needs/demands
rights in capitalism
private property, freedom of choice, profits, and competition
competition
battle among businesses for consumer acceptance
competitive differentiation
unique combination of organizational abilities, products, and approaches that sets one company apart from its competitors
colonial era
agricultural, trading
industrial revolution era
independent skilled workers --> mass-producing factory system, fostered innovation
production era
specialized work, assembly lines, international processes
marketing era
selling = marketing, catering to consumers' wants and needs
consumer orientation
business philosophy that focuses on consumers' unmet wants and needs
branding and brands
creating identities for goods/services/companies in consumers' minds via terms/symbols/logos/designs
relationship era
building long-term consumer relationships with loyalty
relationship management
building and maintaining ongoing mutually-beneficial ties with consumers and parties
microeconomics
study of small economic units (consumers, families, businesses)
demand
willingness of buyers to purchase goods/services at different prices
supply
willingness of sellers to provide goods/services at different prices
economics
social science that analyzes choice by people and the government allocating scarce resources
business cycle
natural fluctuations within an economy
gdp
per capita output of a country
frictional unemployment
temporary, people looking for a job
seasonal unemployment
not working during some months, not looking for a job
structural unemployment
not working due to a lack of demand (skills, knowledge), may be retraining
cyclical unemployment
not working due to economic slowdown/business cycle fluctations
monetary policy
implemented by the Bank of Canada, government actions to increase/decrease the money supply, change bank requirements and interest rates to influence willingness of bankers to make loans (expansionary/restrictive)
quantitative easing
purchase of bonds by a central bank to increase liquidity
fiscal policy
implemented by the government, spending and taxation decisions designed to control inflation, reduce the unemployment rate, increase welfare, and boost economic growth
pure competition
many competitors selling identical products with easy entry for new firms and no price control
monopolistic competition
few to many competitors with product differentiation, somewhat difficult for firms to enter and some price control
oligopoly
few competitors with similar or differentiated products, difficult to enter market with some price control
monopoly
no competitors, no similarity of goods, entrance of new firms is regulated (strict), total price control
capitalism economy
private ownership and management, rights to profits go to entrepreneurs and investors, workers choose their jobs and unions and receive considerable incentives
communism
government ownership and management, no profits, workers exchange protection vs. unemployment
socialism
basic industries are government owned and managed, some are private, only private sector generates profits, workers choose their jobs and unions (government influences job choices) and receive limited incentives
mixed economy
private ownership and management, public enterprises, rights to profits go to entrepreneurs and investors with high taxes, workers choose their jobs and unions and receive considerable incentives
small business
independent business with fewer than 100 employees and revenues less than $2 million that is not dominant in its market
home-based businesses
firms that operate out of the business owner's residence, control over business and personal time with reduced overhead costs
small business failures
lack of willingness to take a risk, mismanagement/management inexperience (overconfidence, lacking skills), inadequate financing, government regulations
business plan
formal document that details a company's goals, methods, and standards
executive summary
briefly answers who, what, where, when, why, and how
introduction
general statement of the concept, purpose, and objectives of the business
financial and marketing sections
describe target market, marketing plan, and detailed financial forecasts of the need for dunds and when the firm will break even
resumes of principals
especially in plans written to obtain financing, lists resumes of principal contributors
company's mission and vision of its founders
outline of why the company is unique, the customers, the competition, financial evaluation of industry/market conditions, assessment of the risks
franchising
a contractual business arrangement between a manufacturer/other supplier and a dealer specifying how the dealer will market the supplier's product/service
franchising agreement
contract between franchisee and franchisor
franchisee
individual/business firm purchasing a franchise
franchisor
firm whose products are sold to customers by the franchisee
sole proprietorships
sole proprietor's status as an individual is not legally separate from their status as a business owner
partnerships
association of two or more persons who operate a business as co-owners by voluntary legal agreement
corporations
legal organizations that have assets and liabilities separate from assets/liabilities of their owners
not-for-proft corporations
organizations whose goals do not include pursuing a profit
public ownership
a government unit/agency owns and operate an organization
collective (co-operative) ownership
owners work together to operate all or part of the activities in their firm/industries
corporate charter
corporations have legal rights of a real person (at federal or provincial level)
supervisory management
supervisors and department heads: coordinate daily operations, supervise employees, evaluate staff performance
middle management
branch managers, plant managers, division heads/directors: manage operations, serve as liaison between top management and other levels
top management
CEO, COO, CFO: manage overall operations, make major decisions, introduce major changes
board of directors
usually shareholders: sets overall policy, authorizes major transactions, hires CEO
shareholders
buys shares in corporation, elects board of directors
closed/closely-held corporation
firms where shares are generally unavailable to outsiders and the shareholders control and manage all of the company's activities
open corporation
sells shares to the general public, diversified ownership, role is dependent on class of shares owned
preferred shares
give owners the right to receive dividends or assets before owners of common shares, paid at a stated rate
common shares
give owners voting rights, but only residual claims to the firm's assets and income distribution
certified benefit corporations
for-profit corporate entities that include a positive impact on society/the environment as part of its defined goals
preferred shares can be...
convertible (into common shares), redeemable (shareholder can force the company to buy the shares back), participating (receive a portion of remaining dividends), cumulative (paid when not declared), callable (company can buy shares back)
merger
two or more firms combine to form one company
vertical merger
combines firms operating at different levels in the production and marketing process
horizontal merger
joins firms in the same industry for the purpose of diversification, increased customer base, cutting costs, or expanding product lines
conglomerate merger
combines unrelated firms to diversify, increase sales, spend cash surplus to avoid takeover attempts
acquisition
one firm purchases another, taking on its property, assets, and debt
joint ventures
partnership between companies formed for a specific undertaking
classic entrepreneur
person who identifies a business opportunity and allocates resources to gain access to that market
serial entrepreneur
a person who starts one business, runs it, and then starts and runs more businesses one after another
social entrepreneur
person who recognizes societal problems and uses business principles to develop innovative solutions
lifestyle entrepreneur
person who starts a business to gain flexbility in work hours/control their own life
characteristics of entrepreneurs
vision, high energy level, need to achieve, self-confidence and optimism, tolerance for failure, creativity, tolerance for ambiguity, and internal locus of control
venture vapitalists
business organizations/groups of individuals that invest in early stage, high-potential-growth companies
angel investors
wealthy individuals who invest directly in new ventures in exchange for an equity stake
intrapreneurship
process of promoting innovation within the structure of an existing organization
skunkworks
project initiated by an employee who conceives an idea, convinces top management of its potential, and then recruits human and other resources from within the company to turn the idea into a commercial project
management
process of achieving organizational goals through people and other resources
technical managerial skills
understand and use techniques, knowledge, tools, and equipment (important for supervisory management)
human managerial skills
interpersonal skills that help managers work effectively with other people (communication, motivation, collaboration, and leadership)
conceptual managerial skills
see organization as a single unit an dunderstand how each part interacts within an organization (important for top-level managers)
planning
process of anticipating future events and conditions and deciding on the courses of action for achieving organizational goals
organizing
process of blending human and material resources through a formal structure of tasks and authority by arranging work, dividing tasks among employees, and coordinating them to ensure plans are carried out and goals are met
directing
guiding and motivating employees to accomplish organizational goals
controlling
the function of assessing an organization's performance against its goals
vision
ability to perceive marketplace needs and what an organization must do to satisfy them
ethical standards
set by top management, influence a firm's long-term relationships with its customers, suppliers, and the general public
strategic planning
top management: process of deciding on an organization's primary objectives and then taking action and setting aside resources to achieve them
tactical planning
middle management: implementing the activities specified by strategical plans