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information technology (IT)
any computer based tool people use to work with information and support organizational needs
information systems (IS)
a system that collects, processes, stores, analyzes, and disseminates information for a specific purpose
6 components of computer based information systems
hardware, software, database, network, procedures, people
hardware
physical devices like computers, monitors, keyboards, printers
software
programs that process data
database
collection of related data files
procedures
instructions for combining components
people
users who interact with the system
transaction processing systems (TPS)
processes daily business transactions
functional area information systems (FAIS)
supports specific departments like finance, marketing, HR, accounting
Enterprise resource planning (ERP) systems
integrate all functional areas through a common database
business intelligence systems
supports complex decision making
expert systems (ES)
mimics human reasoning
dashboards
provides fast access to information
supply chain management (SCM)
flow of materials, money, information from suppliers through to customers
what are the two types of e-commerce?
business to business (B2B) & business to consumer (B2C)
industrial robots
manufacturing without human interaction
collaborative robots (Cobots)
work alongside humans safely
autonomous vehicles
self driving cars that reduce accidents
IBM Watson
AI that understands natural language, learns, and reasons
network analytics
the application of analytical techniques to examine networks and relationships between entities
nodes
individual entities in a network (people, computers, organizations)
edges
connections or relationships between nodes
centrality measures
which node is the most influential
degree centrality
number of direct connections
betweenness centrality
how often a node lies on the shortest path between other nodes
closeness centrality
how quickly a node can reach all other nodes
network density
proportion of actual connections to possible connections
dense network
everyone knows everyone
sparse network
few connections relative to size
clustering coefficient
degree to which nodes cluster together
high clustering
your friends are also friends with each other
low clustering
your friends don’t know each other
undirected network
the relationship goes both ways
example of undirected network
facebook friends
directed network
the relationship is one way
example of directed network
twitter following
weighted network
connection has different strengths
unweighted network
connection exists or doesn’t
example of weighted network
frequency of email exchanges
example of unweighted network
LinkedIn connection)
social network analysis (SNA)
maps and measures relationships between people, groups, organizations
purpose of social network analysis
used to identify influencers, communities, information flow patterns
business applications
used to understand how information spreads in organizations (finds an employee that connects different departments)
organizational network analysis
a method used to map and measure how work, information, and influence actually flow between people inside a company
customer network analysis
the process of mapping and studying the relationships between customers, and how they influence one another
reach
how many people can be accessed through network
path length
number of steps to connect two nodes
short paths
efficient information flow
“six degrees of separation” concept
any two people on earth are connected by a chain of five or less acquaintances or six total steps
communities/clusters
groups of tightly connected nodes
network effects
value increases as more people join
social computing
a type of information technology that combines social behavior and information systems to create value
traditional information systems
organization controlled content, one way communication, professional content creators
social computing
user generated content, two way dialogue, distributed control
marketing
advertising, brand awareness, viral campaigns
customer relationship management
service, feedback, complaint resolution
human resource management
recruiting, onboarding
product development
crowdsourcing ideas, testing concepts
collaboration
internal network, knowledge sharing
market research
understanding customer preferences and trends
social commerce
social computing in business across all areas
tag
a keyword that describes a piece of information
folksonomies
user generated classifications using tags to categorize and retrieve content
geotagging
special form of tagging that adds location
really simple syndication
technology that allows you to received customized information when you want it without surfing thousands of websites
the blogsphere
the millions of blogs on the web, interconnected through links and conversations
microblogging
form of blogging allowing users to write short messages and publish them
wikis
website made up entirely of content posted by users with “edit” link on each page allowing anyone to change material
social graph
map of all relevant links/connections for one network member
social capital
number of connections a person has within and between social networking
engagement
process of keeping users on websites as long as possible
doomscrolling
infinite scroll specifically of bad news
social commerce
the delivery of electronic commerce activities and transactions through social computing
ethics
the principles of right and wrong that individuals use to make choices that guide their behavior
utilitarian approach
action that provides the most good or does the least harm
rights approach
action that bests protects and respects moral rights of affected parties
fairness approach
actions treat all human beings equally/fairly
common good approach
emphasizes common conditions important to everyone’s welfare
deontology approach
morality based on whether action itself is right or wrong under rules, not on consequences
responsibility
you accept the consequences of your decisions and actions (good or bad)
accountability
determining who is responsible for actions that were taken
liability
a legal concept giving individuals the right to recover damages
privacy
the right to be left along and to be free of unreasonable personal intrusions
information privacy
the right to determine when, and to what extent, information about you can be gathered or communicated to others
true or false? rights of privacy is absolute
false
digital dossier
an electronic profile of you and your habits
profiling
the process of forming a digital dossier
data aggregators
collect both public & non public data to form digital dossiers and sell it to law enforcement
public data examples
real estate records, phone numbers
non public data examples
social security numbers, criminal records
electronic surveillance
tracking peoples activities with the aid of information technology
common surveillance examples
surveillance cameras, digital sensor, license plate recording
photo tagging
assigns names to images
opt out model
company collects data until customer requests stop
opt in model
company cannot collect data unless the customer authorizes
personal data examples
name, address
sensitive personal data examples
racial info, religious or political views, genetic data
data controllers
organizations with relationships to data subjects
data processors
organizations processing data for controllers