Comp XM Practice Quiz

The length of R&D projects is driven by all of the following except:

HR Training Investments

If your team decides to introduce a new sensor product, when should capacity and automation be purchased?

One round prior to product release

What is a market segment?

A group of customers with similar purchasing concerns

Age and ___________ are the only two positioning criteria that remain constant from year to year

reliability

Which one of the following is NOT one of the four product characteristics that R&D can set?

quality

The promotion budget affects:

Awareness

If you are marketing to High End customers, which criteria are most important to them in order of importance?

Positioning, Age, MTBF, Price

Which financial obligation is best satisfied with Current Debt?

?

Which financial obligation is best satisfied with Bond Issues?

Paying for increased production capacity

The exact outcome of TQM efforts appear on the TQM Report, and as bar charts on the TQM spreadsheet. These results are for

cumulative for the previous and all remaining rounds (assuming no additional investment is made)

Increasing Training Hours in the HR Module tends to

increase productivity

What is the minimum amount of time that it takes to invent a new sensor?

1 year at least

The Finance Department can use which of the following methods to acquire capital for company activities?

Current Debt, Stock Issues, Bond Issues and Profits

How can production lines double their capacity?

Add a second shift

How much do segment prices fall each year?

$0.50

On the Income Statement, which of the following would be classified as a variable cost?

Direct Labor Expense

Segments move gradually throughout the year, not just one big jump.

True

You can move an existing product into a new segment.

True

The difference between potential market share and actual market share is only due to your stockouts and not the stockouts of other companies.

False

Proper production planning calls for setting production equal to the default Sales Forecast generated in the Marketing module less existing inventory.

False

Awareness is generated by promotion expenditures and does not decay once you raise it to a new level.

False

To sell capacity, enter a negative number in the appropriate area of the Production decision sheet, but only reduce it to 1 if you might want to restart that assembly line again.

True

When long term bonds become due, they are converted to current debt and paid automatically at the end of the year.

True

The Market Capitalization of your company is the current stock prices multiplied by the number of shares outstanding.

True

The two primary factors that affect your stock price are your market share and dividends.

False

Contribution Margin is a measure of the % gross profit you make per unit sold (price less direct materials, direct labor and inventory expense).

True

The customer survey score is due to product characteristics (price, positioning, etc.) and marketing characteristics (accessibility, awareness, etc.)

True

The Balanced Scorecard includes scores in Financial, Customer, Internal Business and Learning and Growth categories.

True

TQM investments have an immediate effect and do not need to be maintained past the initial year to keep the same improvement.

True

The Capstone Courier shows contribution margin by product for both your products and the products of your competitors.

True

In order to enter a decision, you must Save a Draft to your local computer.

False

The better the bond rating of your firm, the lower the interest rate that you will pay on debt. B is a better rating than BB.

False

Return on Equity is a ratio of net profit each year divided by owner's equity.

True

The cash flow statement is NOT included as part of the Capstone Courier

False

An investment intended to lower labor costs in Capstone Production is called automation.

True

The ideal point in each segment is at the center of the fine-cut circle and represents that most popular combination of size and performance.

False

The cost leadership strategy is difficult when there are many rivals with mature technologies.

True

Sales, generated in a particular year, divided by the value of total assets for the same period.

Asset Turnover

Equity divided by Shares Outstanding.

Book Value Per Share

A cash injection during the year, automatically triggered when the company runs out of cash.

Emergency Loan

money left after investment that a company can either put in the bank or give to shareholders in the form of a dividend.

Free cash flow

Ratio that shows the relative amount of Debt

leverage

Stock Price divided by Earnings Per Share (EPS)

price earnings ratio

all R&D, Marketing, and TQM costs.

S,G&A expenses

Current Assets - Current Liabilities

working capital

Zero Inventory condition

stockout

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