Final Creativity

We covered 6 creative theories of creativity-

Mystical
Pragmatic
Psychodynamic
Cognitive
Psychometric
Social-personality

Barbie. What agency?

72 and Sunny

The work. The work. The work is associated with what agency?

BBDO

What agency has large black eyeglasses of its founders in some of its offices?

Leo Burntt

Who pioneered the term brainstorming?

Alex Osborn

Curiosity about life in all of its aspects, o think, is still the secret of great creative people?

Leo Burnett

Is failing part of the creative process?

Yes

What does the word pragmatic mean?

Practical

“You’re not you when you're hungry”. What Agency?

BBDO

Edward De Bono coined what term?

Lateral thinking (sideway thinking)

What does USP stand for?

Unique selling proposition

Sir Martin Sorrell called him an “odious little shit.” Who is he?

David ogilvy

The Richards group was founded in what city?

Dallas

what is the The Richards group

TRG

TRG It was renamed because of the

controversial remarks

What agency has a nest for a meeting room? Based in portland-

Wieden and Kennedy

A whack on the side of the head was written by?

Roger von oech

Born in digital in 1999. What agency?

HUGE

Roger von tech was a toymaker? T or F?

T

What agency developed this, Marlboro man?

Leo Burnett

Optimism is associated with what agency?

72 and Sunny

Who was sigmund Freud? And what theory of creativity is he associated with?

He was an Australian psychologist/ neurologist.
Psychodynamic

David Kennedy was one of the founders?

Wieden and Kennedy

Human kind is associated with what agency?

 Leo Burnett

Wieden and Kennedy. BBDO, 72 and Sunny founded in the same city?

False

Who is terri leguda?

Mr Brainwash

The subconscious mind was associated with the Mystical theory of creativity. T or F?

F

Wieden+ kennedy has one office in forth world?

F

Graham wallas and J.P Guildford were associated with what throy of creatibity-

Cognitive

“The customer is not a moron. She’s not your wide.”

David Ogilby

Like a girl spot, what client and what agency?

Always, Leo Burnett

What does BBDO stand for?

Batten, Barton, Durstine & Osborn

Creativity is an alliterative process?

T

Put these in order?

Preparation, incubation, illumination, verification

72 and sunny was founded in Brooklyn. T/F

F

Walk in stupid everyday. What agency?

Widen and Kennedy

Leo Burnett was founded in?

chicago

BBDO was founded in Miami T/F

F

Which came first BBDO or 72 and sunny?

BBDO

What is an example of divergent thinking?

A mind map, brainstorming, improve

Does a high IQ mean a high level of creativity.

NO

Ogilvy has only one office and its based in Chicago. T/F

F

Creative people tend more or less conventional?

Less conventional

Who made Kiter elf,

Leo burnett

When are you in Flow?

When im writing

What is one of the characteristic of the Flow state?

Joy

What is an example of extrinsic motivation?

 Money, praise

European wax center. What agency?

 JOAN

Creativity involves a lot of failure?

True

The flow state is like to occur when the challenge level is ___ and the skill level is ___?

High and high

MIGALY? Difficult to spell.

T

snickers

BBDO

green giant,

Leo Burnett

TRG

Motel 6

Ogilivy

DOVE

Which came first, Ogilby or joan?

Ogilvy

What are some words you might want to avoid when critiquing someone’s work?

Should, interesting, bad

Joan, Huge and Leo brunett are all headquartered in the same city?

False

The subconscious mind was associated with the mystical theory of creativuty?

False

According to Teresa Amabile, creativity require a lot of ____?

failure

Rolls-royce. What agency?

Ogilvy

TRG was founded in new york?

False

An autotelic personality is highly self-centered, T or F?

False

Flow is most liker to happen–

High

Characteristic of flow state?

Loss sense of time, high concentration, joy

Creativity is an iterative process?

T

Divine inspiration is associated most with what creative theory

Mystical

Who wrote flow?

Mihaly Csikszentmihalyi

TRG used to be what agency?

The Richards Group

Account planning brings the perspective of ___ into the advertising creative process?

The consumer, the customer

The concept of the Muse is associated with what creative tration?

Mystical

Client have complete control over their brands?

False

Creativity is difficult to define?

T

Flow is mostly aligned with which type of motivation?

Instrinitic

When you are in flow you may lose and sense of time?

T

What is the difference between UPS AND USP

United States Postal Service- Unique Selling Proposition

Green giant and marmiro?

Leo burnett

Wallas and Amiable were pioneers of the psychometric creative theory?

F

Account planning and account service are the same thing

False

Exit through the Gift shop is a film by whom?

Banksy

Chick fi la-

 TRG

A brand can be defined in many ways. For instance ut canbe defined as the relation between a?

True

Exit through the gift shop?

What’s art and not art, being authentic

Who coined the term lateral thinking?

Edward de bono

Frosted flakes?

Leo Burnett

The tension between conscouous and unconscious realties is associated w?

Pyschodanimc

You are creative?

True