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“Explaining phenomena by collecting numerical data that are analyzed using mathematically based methods” – Gunderson et. al. (2000)
Quantitative Research
Research can be used to assess the effectiveness of the methods, programs, and the satisfaction of all stakeholders in the educational sector
Education
Research can improve the overall marketing strategy, help make informed decisions, and solicit consumers’ opinions for productivity
Business
Healthcare procedures, routines, and other systems must be based on the result of scientific investigation
Medical and Allied Health Services
Collected information leads to a more responsible and accountable operation of different components of technology
Science and Technology
Data Type of Qualitative Research:
Words
Images
Observations
Data Type of Quantitative Research:
Number
Statistics
Percentages
Approach of Qualitative Research:
Exploratory
Subjective
Approach of Quantitative Research:
Confirmatory
Objective
Methods of Qualitative Research:
Interviews
Focus Groups
Observations
Methods of Quantitative Research:
Surveys
Experiments
Questionnaire
Data Analysis of Qualitative Research:
Thematic
Content Analysis
Narrative Interpretation
Data Analysis of Quantitative Research:
Statistical Analysis
Findings of Qualitative Research:
In-depth insights
Themes
Stories
Findings of Quantitative Research:
Numerical trends
Patterns
Statistical Results
Goals of Qualitative Research:
Understand meanings and experiences
Goals of Quantitative Research:
Measure and quantify variables
Quantitative research is reliable and?
Objective
Quantitative research uses _____ to generalize a finding
Statistics
It reduces and restructures a complex problem to a _____ number of variables
Limited
Quantitative research looks at the connections between variables and establishes ___________ relationships in highly controlled circumstances
Cause-and-effect
Quantitative research tests?
Theories and Hypothesis
Quantitative research assumes that the ____ is representative of the population
Sample
In quantitative research, the subjectivity of its methodology is a _________ concern
Secondary
Quantitative research deals with the details of the?
Subject
It allows the researcher to measure and analyze the data to arrive at an _______ answer to the problem
Objective
The result is generally reliable since the study uses a __sample of the population
Big
They are used in choosing the instruments, in sampling procedures, and in choosing the most appropriate statistical treatment; thus making the research ______?
Established standards
Replicable
Personal biases can be avoided since ________ is not part of the research process
Personal interaction
Processes involved are ________ since the steps in doing quantitative research are made easy and systematic
Simplified
Results can be reduced through_________ and can be interpreted in a few statements
Statistical treatments
The context of the study is ignored in such a way that it does not consider the _____ setting where the study is conducted
Natural
Having a large study sample requires researchers to spend ___ resources
More
Results are ____ since they are usually based on the analysis of numbers and are not obtained from detailed narratives
Limited
It provides less elaborate accounts of?
Human perceptions
In experimental research, the level of control might not be normally applicable in the real world because it is usually done in a?
Laboratory
It may not necessarily reflect the true answers of the participants
Preset answers
Findings can be influenced by the researcher’s perspective since most of the time, the participants are _______ to him or her
Unknown