Marketing Metrics and Analytics GA

How does Google Analytics collect user interaction data from a website and a mobile app?

Website: By adding a small piece of JavaScript measurement code. App: By using the Firebase SDK.

Does Google Analytics collect and process user interactions on both websites and apps as events?

Yes

A business owner runs a local news service for his city. He has a website, an Android app, and an iOS app.He's new to Google Analytics and wants to set up his first property to show how his users are interacting with all his platforms. When setting up his new, what data streams should he use?

One web data stream for his website
Two app data streams, one for each of his apps

Which three of the following are ways you use to connect your website to a Google Analytics account using the Google tag or measurement ID?

Manually add the tag to the website code. Use Google Tag Manager to deploy the tag. Provide your tag or measurement ID to a website builder.

True or False? To connect your app to Google Analytics, you have to use the Firebase SDK.

True

You can use the Realtime Report to confirm data is successfully being collected. Which best describes the data shown in the Realtime Report?

User activity during the past 30 minutes

In the report above, which of the following is a dimension?

Country

conversions

Aligned with measuring and optimizing advertising performance, particularly with Google Ads.

Key Events

An event flagged as important for understanding user behavior on a site or app.

Events

Any user interaction or system occurrence on a website or app that Google Analytics can measure.

True or False? When you're granting access to a new user and choose to assign them the editor role, this option will also grant them the permissions of the analyst role.

True

In which Google Analytics section would you find advanced analysis techniques to help you uncover deep insights about how users are engaging with your website or app?

Explore

When you create a custom event and start sending new data to Google Analytics, will the data automatically be available in your reports?

No

Which of the following allows you to define a range of IP addresses to exclude from your data?

Internal traffic data filter

The owner of a fashion blog website wants to know more about the data shown on the New users by User medium card.

Will selecting View user acquisition open the detail report where she can analyze her new users?

Yes

Which of the following isn't a report that you'd find when visiting Reports in the left-hand navigation of Analytics?

Funnel Reports

Answer this question correctly to mark the lesson complete.

When building the rules for a report filter or comparison, which of the following is used?

Dimension values

Answer this question correctly to mark the module complete. A business owner opens Explore and chooses Free form from the templates at the top of the page. Once there, she adds the dimensions and metrics she wants to see in her table. Where should she drag and drop her dimensions and metrics to build the table above?

for Country, Columns for Device category, and Values for Total users. [1]

What is the primary purpose of the Reports workspace in Google Analytics?

It is the home for analysts, built to answer how users are interacting with the site and where the experience can be improved.

In Google Analytics, which type of traffic source dimension is considered "sticky," meaning the value remains the same and shows the original source even when the user returns for future sessions?

User-scoped

What is a key difference in how Standard Reports and Explorations handle data, leading to the method difference discrepancy?

Standard Reports are always unsampled, while Explorations may use sampling when querying large amounts of raw data.

What is the primary function of the data-driven attribution (DDA) model in Google Analytics?

To use machine learning to analyze your business's data and calculate the actual, weighted contribution of every marketing touchpoint in the customer journey.