unit9-10-11

Quality

• Produce a good or service

• Customers expectations

• Chất lượng

Quality control

• Check for the quality at the end of production process

• Kiểm soát chấý lượng

Quality assurance

• Check for quality standards throughout the production process

• Đảm bảo chất lượng

Total Quality Management (TQM)

• Continuous improvement of products by focusing on quality at each stage of production

• Quản lí chất lượng

Market

• The place where people buy and sell

• Make goods available to buyers

• Thị trường

Market leader

• The company with the largest market share

Market nicher

• a small company concentrated on one or more particular niches or small market segments (phân khúc)

Market research

• collection, analysis, reporting of data relevant to a specific marketing situation

Market segment

• Part of market, a group of customers with specific needs: age, sex, income….

• Phân khúc thị trường

Market segmentation

• the act of diving a market into distinct groups of buyer, have different requirements or buying habits

Market share

• The sale of a company express as a percentage of total sales in marketing

• Thị phần

Marketing channel

• The set of intermediaries ( người Trung gian) a company uses to get its goods to the end users

Marketing mix

• the set of all the various elements in a marketing programme

Marketing strategy

• A plan or principle designed to achieve marketing objectives

Product life cycle

The standard pattern of sales of product over the period that it is marketed

Advertorial

Advertisement + editorial (biên tập)

Quảng cáo dạng bài viết

Advertising agency

• The organisation take care of advertising for clients

• Cty quảng cáo

Advertising campaign

• A time-limited set of ads- campaign run across different Media for one month or ten years

Demographics

• Describe an audience by age, gender, ethnicity

• Nhân khẩu học

Focus groups

• Small, select group represent a target audience

• Who are paid to answer for market research organisation

Product placement

• a brand product to be used by a character in a movie

Product positioning

• Establishing the market niche of product

• Not be as the brand leader and advertising to the appropriate segment of the audience

USP

• Unique selling proposition (đề xuất)

• A highlight benefit of a product which makes it stand out from all rival brands (thương hiệu đối thủ)