Chapter 8

Advertising model

Extension of traditional advertising media, where directories provide free content to generate traffic before charging for ads.

Brokerage model

Brings sellers and buyers together online, enabling commissions on transactions.

Business-to-business (B2B)

E-commerce that involves electronic transactions between businesses.

Business-to-consumer (B2C)

E-commerce where companies sell products directly to consumers.

Buyer-side marketplace

A model where a buyer invites sellers to bid on products, enhancing procurement efficiency.

Click-and-brick e-commerce

A mixed model of traditional commerce and e-commerce with physical store locations.

Consumer-to-business (C2B)

E-commerce where individuals sell products or services to businesses.

Consumer-to-consumer (C2C)

E-commerce involving transactions between consumers online.

Conversational commerce

Communication between businesses and customers during the buying process.

Cross-channel

Strategy where a customer uses multiple channels to make a purchase.

Digital marketing

Marketing conducted on digital platforms to promote products or services.

Digital wallet

A secure tool for online shopping that stores personal and financial information.

E-business

All activities related to buying and selling using computers and communication technologies.

E-cash

A secure alternative to physical currency that complements credit and debit cards.

E-check

The electronic version of a paper check, allowing secure and fast online transactions.

E-commerce

The buying and selling of goods and services over the Internet.

E-government (e-gov)

Online applications serving various government transactions with citizens and businesses.

Electronic payment

Money exchanged electronically, including credit and debit cards.

E-procurement

Helps employees order and receive supplies directly from suppliers.

Horizontal market

Focuses on automating a specific function across different industries.

Hypersocial organizations

Companies utilizing social media to connect better with customers and boost sales.

Infomediary model

E-commerce sites that gather consumer information for sale to other businesses.

Merchant model

Transfers traditional retail methods into the online domain.

Micropayments

Small transactions on the web, often for advertising payments.

Mixed model

Revenue generation from multiple sources.

Mobile commerce (m-commerce)

Conducting business transactions using handheld devices.

Multichannel

Strategy where customers can purchase across various available business channels.

Omnichannel

An integrated approach using physical stores, online presence, and mobile technologies.

Organizational (intrabusiness) e-commerce

E-commerce activities taking place internally within an organization.

PayPal

A widely-used online payment system for secure transactions.

Webrooming

showrooming

consumers physically inspect a product in a store to get a look and feel for it—and then buy it from an online store because it is cheaper to do so