6 7 leadership dev class

Vision

An organization’s future
strategic direction – the
course that the
organization takes and
what the organization’s
future product or service
will be

Mission

It should identify
the organization’s
products and
services, who the
organization
serves, and how it
delivers value to
meet the needs
and wants of its
customers

WHAT STRATEGIC LEADERS DO

Responsible for setting the vision for the organization.

Charting the strategic plan, which involves setting targets for performance,
crafting competitive maneuvers that will lead the organization to achieve its
goals.

Evaluating performance and making adjustments to ensure that the organization
is on course.

STRATEGIC PLANNING

Setting the mission and vision, developing policies,
programs and strategies, evaluating performance and
focusing on the forces driving change in the external
environment and their likely influence on the organization’s
competitive position in the market (Ferkins, Shilbury, &
McDonald, 2005)

CREATING SOUND STRATEGY

Three Tips (Birshan & Kar, 2012)
1. An organization should contextualize strategy relative to its distinct industry.
2. Effective strategists also address or identify future industry related changes or disruptions; a
SWOT analysis is needed.
3. Communication among those in the strategic process is paramount in maintaining strategic
focus

WHAT IS
STRATEGY?

A plan of action that requires addressing
how an organization will grow itself, how it will
satisfy customers, how it will outcompete rivals, how
to respond to changes in market conditions, how to
manage each functional component of the
business, how to develop the required competencies
and capabilities, and how to achieve business
objectives (Thompson, Strickland, & Gamble,
2010).

S in swot

strenght

w in swot

weakness

o in swot

opportunity

t in swot

threats

VALUES INFORM VISION

Top administrators are responsible for
grounding the operations of the business on
core values to sustain an effective
organizational culture.

What Is Ethics?

the difference between right and wrong, but it is rarely black
and white.

Teleology

Suggests that decisions can
be judged based on the
consequences of those
decisions, whether they
are good or bad, right or
wrong

Deontology

Suggests that the correct
decisions are in accord
with conduct, duties, or
rules agreed upon by a
community or a society

Ethical Dilemmas

exist when an action has the potential to harm or benefit
others.
• Affects all levels, from youth to professional.
• Can involve equity, diversity, competitive fairness, legal matters,
personnel, and social media.

Socialization

is the process of integrating a person into a particular environment

Issue Contingent

places
more emphasis on
identifying the
characteristics of an ethical
dilemma

Moral intent

is a person’s intention to act on aparticular
decision. A sport manager may choose a “right” judgment about
how to handle an ethical dilemma. However, several factors
such as pressure from a supervisor, career advancement, or
negative media perception may prevent the decision maker
from implementing the “right” decision.

Becoming an Ethical Leader

”What is popular is not always right. What is right is not always
popular”