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Dispositional
A genetic tendency / personality
Situational
Circumstantial, because of an external reason
Actor-Observer Bias / Fundamental Attribution Theory
We attribute our own negative behavior to situational factors while attributing other negative behaviors to their disposition
Self-Serving Bias
Attributing success to our disposition or internal factors and our failures to situational or external factors
Defense Attribution
Blaming others for their misfortune
Ex.) People say that a girl who got raped deserved it because of the clothing she wore
Foot-in-the-door Phenomenon
Asking someone to comply w/ a small request first in order to make it easier to comply w/ a harder request
Door-in-the-face
Asking a large & unreasonable request that will be denied in order to place your real request on a relative scale
Reciprocity Norm
Doing something nice for someone with the expectation that they will feel obligated to do something nice in return
Central Route to Persuasion
Trying to convince your audience with the real content or feels
(your core argument)
Peripheral Route to Persuasion
Convincing your audience with appearances, personality factors, and outside dynamics to catch people’s attention
(looks, jingles, status)
Role Playing
Everyone is able to fake it till’ they make it
(think of facial feedback theory)
Cognitive Dissonance Theory
When our actions don’t match w/ our beliefs - we then change our beliefs to avoid being uncomfortable
Normative Social Influence
We conform for approval, to fit in
(we conform for the norm)
Informative Social Influence
We conform to be open-minded, to see others perspectives
(we conform for the info)
Stanley Milgrim’s Shock experiment
65% of his subjects gave shock of 450 volts to the “learner”
Factors of obedience:
Clothing
Gender (Male, more obedience)
Age (Older, more obedience)
Phillip ZImbardo
Had to stop experiment after 6 days (Scheduled for 2 weeks)
Exposed that humans tend to take advantage of higher positions of power
Group Think
The desire to preserve cohesiveness within a group outweighs investing logic when decision making
Social Facilitation
The tendency to boost one’s performative in the presence of others
Social Loathing
The tendency to slack off in groups because we feel less accountable
Group Polarization
The tendency for group discussions to amplify the prevailing attitudes and opinions of its members, causing them to become more extreme than they were initially
Deindividuation
Losing a sense of responsibility and personal morality when in a group that promotes anonymity
Ex.) LA Riots 1992
Social Inequalities
Races and other ethnicities are not given the same resources
Ingroup Bias
The tendency to prefer those who are In similar social categories
Ethnocentrism
The inability to perceive a culture or ethnicity outside of the standards and values of their own culture or ethnicity
Scapegoating
A group of people, usually minorities, that are blamed for the failures of majority culture
Representatives Heuristic
The tendency to form a judgement about a person based on the prototype of their race / ethnicity
For example, the fear of those who follow Islam or are of Middle Eastern descent following 9/11
Just-World Phenomenon
The belief that people get what’s coming to them
For example, most people say black people are impoverished because they are lazy, failing to acknowledge systemic issues.
Bystander Effect
The tendency for witnesses to deny responsibility when other witnesses are present
Ex.) The Kitty Genovese crime
Social Trap
When two or more people are seeking the same resources and act in self interest which backfires on all involved
Social Exchange Theory
If the rewards are greater than the drawbacks, we are more likely to help
Reciprocity Norm
We help those who have helped us before
Social Responsibility Norm
We feel morally obligated to help those who we are psychically or mentally better of then
Subordinate Goals
Shared goals that help to reduce tension between enemies
Similarity
Having shared interest values, interests, or beliefs
Attractiveness
Desire for someone physically based on their appearance
Proximity
How close someone is to you
Mere-Exposure Effect
The tendency to grow found of repeated stimuli
Passion
Physical and emotional arousal
(Correlates with hormones)
Intimacy
The desire to disclose deep parts of yourself to someone else → vulnerability
Commitment
Dedicating yourself to the long term relationship