Chp 5: Language

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Language

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30 Terms

1

Language

words or symbols that are created to express meaning

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2

Problems with Language

Labeling, abstract or unclear language, multiple meanings, polarization, under or overuse of Politically Correct language, profanity

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3

Characteristics

arbitrary, ambiguous, abstract, negative

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4

Arbitrary

Words have generally agreed upon meaning (denotative). They allow us to communicate with others.

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5

Three parts of language

signifier, signified, sign

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6

Ferdinand de Saussure

a Swiss linguist

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7

Saussure's theory

Meaning is created inside the language

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8

Ambiguous

Words do not have absolute meaning

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9

Connotations

the feelings associated with that word, meanings we give to things through experiences

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10

Abstract

Language is intangible

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11

Evasion

avoiding giving details

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12

Euphemism

using inoffensive words to replace offensive words

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13

Slang

using informal, nonstandard words

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14

Jargon

using technical language

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15

Negative

Language creates a void or separation

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16

Metaphor

helps us understand through comparison

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17

Simile

compare through using "like" or "as"

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18

Synecdoche

uses part to stand for the whole

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19

Metonyms

use tangible objects to refer to intangible things

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20

Archetype

uses common experiences to help describe another object

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21

Mixed metaphors

compare to inconsistent things

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22

Sapir Whorf Hypothesis

the belief that the labels we use help shape the way we think, our worldview and behavior

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23

Linguistic Determinism

one's language determines the way one's mind constructs knowledge or thought.

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24

This influence of language on culture is called

Linguistic Relativism

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25

Profanity

vulgar and irrelevant language

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26

Repetition

the practice of repeating words and phrases either immediately following the initial statement or in the same location in a message

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27

Alliteration

the practice of using the same vowel or consonant sound at the beginning of consecutive words

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28

Parallelism

the practice of placing related words or phrases in a pattern that highlights what they have in common

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29

Antithesis

the practice of placing two contrasting ideas side by side in a parallel structure

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30

Narrative

a story that's told when trying to explain or argue something with an audience

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