PR | KINDS OF RESEARCH

STRENGTH

IT IS OBJECTIVE

STRENGTHS

IT CAN BE EASILY MANIPULATED

STRENGTH

THE USE OF STATISTICAL TECHNIQUES FACILITATES SOPHISTICATED ANALYSIS AND ALLOWS YOU TO COMPREHEND A HUGE AMOUNT OF VITAL CHARACTERISTIC OF DATA

STRENGTH

THE NUMERICAL DATA CAN BE ANALYZER IN A QUICK AND EASY WAY

STRENGTH

QUANTITIVE STUDIES ARE REPLICABLE

WEAKNESSES

QUANTITIVE RESEARCH REQUIRES A LARGE NUMBER OF RESPONDENTS

WEAKNESSES

IT IS COSTLY

WEAKNESSES

THE INFORMATION CONTEXTUAL FACTORS TO HELP INTERPRET THE RESULTS OR TO EXPLAIN VARIATION ARE USUALLY IGNORED

WEAKNESSES

MANY INFORMATION ARE DIFFICULT TO GATHER USING STRUCTURED RESEAECH INSTRUMENTS, SPECIFICALLY ON SENSITIVE ISSUES

WEAKNESSES

IF NOT DONE SERIOUSLY AND CORRECTLY, DATA FROM QUESTIONNAIRES MAYBE INCOMPLETE AND INACCURATE

KINDS OF QUANTITIVE RESEARCH

1. DESCRIPTIVE RESEARCH

2. CORRELATIONAL RESEARCH

3. CAUSAL-COMPARATIVE RESEARCH

4. EXPERIMENTAL RESEARCH

DESCRIPTIVE RESEARCH

CONCERNED WITH DESCRIBING THE NATURE, CHARACTERISTICS, SND COMPONENTS OF THE POPULATION OR A PHENOMENON

DESCRIPTIVE RESEARCH

ATTEMPTS TO FIND GENERAL ATTRIBUTES OF THE PRESENTLY EXISTING SITUATION AND DETERMINE THE FREQUENCY WITH WHICH IT OCCURS

DESCRIPTIVE RESEARCH

EXAMPLES OF THIS KIND OF THIS RESEARCH ARE:

• KNOWING HOW MANY HOURS SENIOR HIGH SCHOOL STUDENTS SPEND IN SOCIAL MEDIA

• THE NUMBER OF MALNOURISHED STUDENTS WHO FAILED IN THE ACHIEVEMENT TEST

• HOW HEALTHY IS THE FOOD SERVED DURING RECESS IN THE PUBLIC SCHOOLS

CORRELATIONAL RESEARCH

IDENTIFIES THE RELATIONSHIP AND ASSOCIATIONS BETWEEN AND AMONG VARIABLES

CORRELATIONAL RESEARCH

ALSO CONCERNED WITH THE EXTENT OF RELATIONSHIP THAT EXIST BETWEEN OR AMONG THE VARIABLES

CORRELATIONAL RESEARCH

EXAMPLES OF THIS KIND OF RESEARCH ARE:

• PRE-BOARD EXAMINATION RESULTS CAN BE USED TO PREDICT PERFORMANCE IN THE LICENSURE EXAMINATION FOR TEACHERS (LET) THEN THE HIGHER THE PRE-BOARD GRADE/SCORE, THE HIGHER THE MOST LIKELY BE THE SCORE IN THE LET

• RELATIONSHIP BETWEEN SEX AND MATHEMATICAL ABILITY

CAUSAL-COMPARATIVE RESEARCH

ATTEMPTS TO ESTABLISH CAUSE-EFFECT RELATIONSHIPS AMONG THE VARIABLES, WHERE ONE VARIABLE IS DEPENDENT AND ANOTHER IS INDEPENDENT

CAUSAL-COMPARATIVE RESEARCH

THE GOAL OF THIS KIND OF RESEARCH IS TO IDENTIFY HOW DIFFERENT GROUPS ARE AFFECTED BY THE SAME CIRCUMSTANCES

CAUSAL-COMPARATIVE RESEARCH

EXAMPLES OF THIS KIND OF RESEARCH ARE:

• THE EFFECT OF PART-TIME EMPLOYMENT ON THE ACHIEVEMENT OF HIGH SCHOOL STUDENTS

• WHAT WOULD BE THE IMPACT OF A PRICE INCREASE OR DECREASE ON CUSTOMER LOYALTY?

EXPERIMENTAL RESEARCH

OFTEN CALLED TRUE EXPERIMENTATION

EXPERIMENTAL RESEARCH

GUUDED BY A SPECIFIC HYPOTHESIS OR HYPOTHESES

EXPERIMENTAL RESEARCH

USE THIS KIND OF RESEARCH WHEN YOU NEED TO COMPARE TWO OR MORE GROUPS THAT ARE EXPERIENCING DIFFERENT CONDITIONS

EXPERIMENTAL RESEARCH

AN INDEPENDENT VARIABLE IS MANIPULATED TO DETERMINE THE EFFECTS ON THE DEPENDENT VARIABLES

EXPERIMENTAL RESEARCH

EXAMPLES OF THIS KIND OF RESEARCH ARE:

• A COMPARISON OF THE EFFECT OF PERSONALIZED INSTRUCTION VS. TRADITIONAL INSTRUCTION ON COMPUTATIONAL SKILL

• THE EFFECT OF POSITIVE REINFORCEMENT ON ATTITUDE TOWARD SCHOOL