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What is Corporate branding?
It refers to promoting a company through making it visible to as wide as a audience possible.
How is the visibility of corporate created?
The visibility is created by using a particular house style.
What is another term for 'corporate house style' often used interchangeably?
Corporate Branding
In the context of house style, what are serif and sans-serif fonts used for?
Making the text stand out
What is the purpose of a house style in an organization?
Saving time
Which term is often used interchangeably with 'corporate branding'?
Visual Identity
What is not an element that can be part of a corporate house style?
Employee Names
Why is it important to apply a consistent style to all materials produced for a company?
To ensure brand consistency
What type of font has short strokes at the end of letters?
Serif
Which type of font is generally used in newspapers and books?
Serif
What is the typical font size for body text for most adults?
10 points
When might a font size larger than 14 points be suitable for body text?
For children
How is font size measured?
Points
Which element defines the design of the typeface, such as Arial or Times New Roman?
Font Family
Which part of a font's height is measured from the top of the tallest ascender to the bottom of the longest descender?
Baseline
What is the primary purpose of a consistent house style in document creation?
Supporting brand recognition
What do serif fonts have that sans-serif fonts do not?
Short strokes at the end of letters
What is the purpose of a consistent house style in document creation?
Supporting brand recognition
Why is it important to apply a consistent style to all materials produced for a company?
To ensure brand consistency
Which type of font is generally used in newspapers and books?
Serif
What type of font has short strokes at the end of letters?
Serif
Note 
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