Dulcedo VETTING CALL Flashcards

VETTING CALL Q&A

Your background is primarily in brand marketing and social media for companies. This role is about advising influencers and creators on how to grow their personal brands. Can you help me understand why you're a fit despite not having direct influencer management experience? - SEGMENTED 3

1) At EVE Communications, many of our clients were building personal brands alongside their businesses, so rather than simply producing content, I worked with them to evaluate their social media performance and recommend iterative improvements to their content strategy.

2) In both cases, you're looking at audience behaviour, content performance, and the individual's authentic voice. From there, you're helping them build systems they can consistently execute instead of chasing one-off trends.

3) What excites me about Dulcedo… Instead of managing a company's brand, I'd be helping individuals build long-term careers through their content strategy. That's a direction I've been intentionally moving toward because I enjoy the combination of analytics, creativity, and one-on-one coaching.

Tell me about a time when someone disagreed with your creative or strategic recommendation. How did you handle it, and what was the outcome? - STAR

S) I worked with a client who was very passionate about sharing content and frequently wanted to post several times a day outside of our planned content calendar.

T) My responsibility was to maintain a strategy that would maximize engagement and support their long-term growth, even when their instincts differed from the plan.

A) During our quarterly review, I addressed the issue by walking them through their social media analytics and comparing the performance of periods where they closely followed the content strategy against periods with frequent unplanned posts. The data showed that the additional posts were cannibalizing engagement rather than helping it. Instead of simply asking them to stop, I also asked what they were hoping to achieve with those extra posts. That allowed us to identify the key messages they wanted to share and incorporate them into the existing content strategy in a way that maintained consistency without sacrificing performance.

R) As a result, they better understood the reasoning behind the strategy, became more aligned with the content plan, and we strengthened our working relationship by balancing data-driven recommendations with their creative goals.

Imagine one of our creators tells you, "My Instagram has plateaued. I haven't grown in six months. What would be the first things you'd audit before giving advice?" - CASE SEGMENT BY 4

1) The first thing I'd do is avoid jumping straight into recommendations. I'd want to understand why growth has plateaued by doing a structured audit.

2) I'd start with the analytics to identify where the bottleneck is. I'd look at metrics like shares, saves, watch time or retention, click-through rates, profile visits, and link clicks. Each tells a different story. For example, low shares may suggest the content isn't emotionally compelling or worth recommending, while low saves could indicate it isn't providing lasting value. If retention drops at a certain point in a video, I'd investigate whether the hook, pacing, or storytelling needs improvement. If calls to action aren't generating clicks, I'd look at whether they're clear and compelling enough.

3) Beyond the numbers, I'd also audit the content itself. I'd look at whether the creator has a consistent niche and personal brand, whether their content mix is repetitive or diverse enough, whether they're using platform-specific features effectively, and whether they're optimizing for discoverability through captions, keywords, titles, or SEO where applicable.

4) Finally, I'd compare their recent content against their highest-performing posts to identify patterns in topics, formats, posting cadence, and audience response. From there, I'd prioritize one or two hypotheses to test rather than changing everything at once, so we can measure what's actually driving growth."

"What makes someone worth signing?"

I think a great framework would be something like:

• Consistency

• Strong niche

• Authentic voice

• Audience engagement (not just follower count)

• Brand safety

• Ability to diversify content

• Coachability

• Long-term growth potential

"What would your first 90 days at Dulcedo look like?"

A strong answer would show that you wouldn't immediately start changing everything. Instead, you'd focus on learning the agency's approach, building trust with agents and creators, understanding each creator's goals and performance, and only then introducing structured recommendations and scalable resources.

"Why Dulcedo?"

What stood out to me wasn't just that Dulcedo manages creators, but that your philosophy emphasizes building sustainable careers instead of chasing short-term growth. I also like that the role isn't purely execution—it's about partnering with creators, analyzing performance, helping them adapt across platforms, and building systems that scale over time. That's much closer to how I like to approach marketing.

What's your biggest strength?

Going above and beyond: reference COLO Studios/TTAND/and EVE (Patrick and re-doing all his content or Bobbie and leaving months worth of assets)

What would your coworkers say about you?

I think they'd describe me as resourceful. If I don't know something, I'm comfortable teaching myself quickly. At EVE, for example, I taught myself WordPress to keep our blog schedule on track, and I've often had to recreate missing assets or solve unexpected problems without waiting for someone else to step in. I'd also hope they'd say I'm collaborative because I really value feedback and enjoy working through ideas with people.

Tell me about a project you're proud of.

The Travel Agent Next Door —> Immense increase in impressions in just a month

How do you stay on top of social media trends?

"I try to separate trends from strategy. I regularly spend time on TikTok, Instagram, and YouTube to understand emerging formats and creator behaviour, but I also pay attention to platform updates, new features, and broader shifts in audience behaviour. When I notice a recurring pattern, I think about why it's working before deciding whether it's something worth testing."

Describe your work style

I like having clear priorities, but I'm also comfortable when things change quickly. I usually keep myself organized with project management tools like Notion or Trello, and I enjoy breaking larger goals into smaller milestones. At the same time, agency work has taught me to adapt quickly when client priorities shift.

How do you receive feedback?

I genuinely appreciate feedback because I see it as part of the creative process rather than criticism. Throughout my previous roles, I regularly presented drafts, incorporated stakeholder feedback, and refined work through multiple iterations. I've found that the strongest work usually comes from collaboration.

What interests you outside of work?

Outside of work, I enjoy exploring different creators and paying attention to how they build communities online. I also like learning new creative tools and experimenting with design or editing techniques because I find it keeps me curious and helps me think differently about digital storytelling.

Tell me about yourself!

I'm a marketing professional with experience in social media strategy, content creation, and brand development across agency and in-house environments. In my current role at EVE Communications, I work closely with founders and clients to develop content strategies, analyze social performance, create digital assets, and translate feedback into campaigns that align with each brand's goals.

Across my previous roles, one thing that's been consistent is helping clients strengthen their online presence by combining designing with data. So I definitely sit at that intersection between creativity and strategy.

What attracted me to Dulcedo is that this role applies those same strategic skills to personal brands and creators. I really enjoy working directly with people, understanding their goals, and helping them build a long-term content strategy, so this feels like an opportunity I align with!

Any Questions for us?

1. “Given that Dulcedo represents such a diverse, multidisciplinary roster—from Olympic athletes to digital streamers. Currently, how does the agency balance maintain a high standard of content strategy while adapting to the different audience behaviours across these distinct talent verticals?”

2. The job posting mentions helping talent expand into new formats like YouTube and long-form storytelling. Are there any current gaps this role is expected to address, either within internal teams or in how creators scale across platforms and international markets?