The 4 Key Mediational Processes (ARRM)

Attention > for a behaviour to be imitated, it has to grab our attention. We observe many behaviours on a daily basis that are ________________. So attention is pivotal in having ________________________.

Not noteworthy

Behavioural influence over others

___________ > behaviour may be noticed but not always remembered. As much if social learning is not immediate, it is important we _______________ of the behaviour for it to be performed later by the observer

Retention

Form a memory

Reproduction > some behaviour is not always possible due to _____________________. The decision to reproduce the behaviour is influenced by the ability of the observer to perform it so this has to be ________________ before imitation is attempted

Limitation by physical ability

Considered mentally

For example, an elderly woman may desire a dance skill but will __________________ because she cannot physically do it

Not attempt to imitate it

Motivation > rewards and punishments that _______________ will be considered by the observer. If perceived rewards outweigh the costs (if there are any) then the behaviour will be more likely to be imitated by the observer.

If the __________________ is not seen to be important enough to the observer then they will not imitate the behaviour

Follow a behaviour

Vicarious reinforcement

Attention and retention are concerned with the ___________ of behaviour and reproduction and motivation are concerned with the ____________ of behaviour.

This is another difference from the behaviourist approach when these two things have to occur together

Learning

Performance