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ocr psychology research methods
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strengths and weaknesses of lab experiment
Strengths
extrenious variables controlled for meaning cause and effect can be established
high replicability
high validity and less researcher bias due to level of control
weaknesses
still some extreneous variables remain
low ecological avalibility (not like real life sitchuations) tasks and environment are artficial
chance of demand characteristics (reduces internal)
strengths and weaknesses of field
strengths
higher ecological validity (natural environment)
less demand characteristics as participants don’t always know they are taking part= higher validity
weaknesses
uncontrolled environment= more extrenious variables so cause and effect can’t be established
enethical as consent is not always gained
hard to replicate
strengths and weaknesses of quasi
strengths
higher ecological validity due to IV not being manipulated
more ethical as the participants already have the IV so don’’t give them anything
weaknesses
not classes as ‘true’ experiment as IV not manipulated so it’s not scientific
EVs so cause and effect can’t be established
hard to find participants- smaller sample size- time consuming
strengths and weaknesses of independent measures design
strengths
no order effects
less demand characteristics
weaknesses
need more participant
participant variables differ- lower internal validity, replicability
strengths and weaknesses of repeated measures design
strengths
less participants needed
less participant variables
weaknesses
order effects
possible demand characteristics
strengths and weaknesses of matched participant design
strengths
no order effects
less demand characteristics
participant variables are constant
weaknesses
more participants needed
some participant variables remain
strengths and weaknesses of the mean
strengths
takes all scores into account so it is more representative of all the data
weaknesses
impacted by outliers (will be skewed- artifically inflated/ deflated
not useful when decimal point is not an option for data
cant use in catagory data
strengths and weaknesses of the mode
strengths
not impacted by outliers- not skewed
weaknesses
not representitive as not all scores are taken into account
may be several or none
can’t use on catagory data
strengths and weaknesses of the median
strengths
not impacted by outliers- not skewed
weaknesses
doesn’t take all scores into account representative
can use for category data but not if theres no modal or several modal scores
strengths and weaknesses of opportunity sampling
strengths
sample quickly acquired as it’s easy
sample inexpensive
weaknesses
not representive
gives illusion of being drawn from a large sample when it is genrally drawn from small
strengths and weaknesses of random
strengths
avoids researcher bias as whole population has equal chance of being selected
most representitive
weaknesses
may end up with biased sample as not all selected participants will participate
hard to carry out effectively unless target popuation is very small
strengths and weaknesses of self selected
strengths
ethically sound as participants determine own involvment
less likely to withdraw
weaknesses
must have good advertising to obtain large numbers which can be time consuming and expensive
may be biased and unrepresentitive of target population as volunteers may be different from non
strengths and weaknesses of snowball sampling
strengths
gives you easier access to harder to reach groups
easier to find sample as you only have to find first few
weaknesses
not representitive as sample is likely to be similar
hard to genralise results