Travel and Tourism Fundamentals

These flashcards cover the core concepts of travel and tourism, including infrastructure, sustainability, marketing strategies, and industry impacts as outlined in the lecture contents.

Sustainability in travel and tourism

The practice of managing tourism to minimize negative impacts and maximize positive contributions to the environment, economy, and local cultures.

Characteristics of travel and tourism

The unique identifying features of the industry, such as perishability, intangibility, seasonality, and inseparability.

Destination development and management organisations

Entities responsible for the strategic planning, coordination, and promotion of tourism within a specific geographic area.

Economic, environmental and sociocultural impacts

The various effects travel and tourism activities have on the wealth, natural surroundings, and social traditions of a destination.

Travel and tourism organisations

The different bodies, businesses, and groups that operate within the industry to provide services or manage tourism activities.

Sustainable developments in travel and transport

Innovations and strategies in the transport sector designed to reduce carbon footprints and environmental degradation.

Domestic and international travel and transport infrastructure

The physical facilities and systems, including roads, airports, and railways, that enable travel within a country and between different nations.

Customer service in travel and tourism

The provision of assistance and high-quality experiences to meet the needs and expectations of different types of tourists.

Destination marketing

The process of communicating the value and appeal of a specific location to attract visitors and build a brand for the destination.

The marketing mix

A framework used by organisations to facilitate the marketing process, typically involving elements like product, price, place, and promotion.

Market research and analysis

The systematic gathering and study of information regarding consumer preferences, market trends, and competition.

Market segmentation and targeting

Dividing a broad consumer market into sub-groups based on shared characteristics and identifying which groups to focus marketing efforts on.